Gummed tapes are water activated tapes. These tapes are glue-based adhesive on a kraft paper backing, that become sticky when moistened. The gum backing on these tapes become part of the cardboard carton and results in a very tough tamper proof package. The starch based adhesive aggressively bonds with the box fibres even in dirty and dusty environment. Gummed tapes are tamper-evident and suitable for both cold and ambient temperatures. These tapes have become a preferred sealing option for many fulfilment operations as it creates a uniform looking package that is incredibly difficult to tamper with. In addition, gummed tapes also act as a marketing tool, as it can be printed upon in different colors which creates a good visual for either a company’s logo or a customized message that enhances the brand image.
Gummed Tape Market Dynamics:
The gummed tape market is gaining traction mainly due to the rise of e-commerce. Further, gummed tape offers several benefits in comparison to a standard packaging tape. Research has shown that using water-activated tape or gummed tape increases the productivity by 21% when used together with a water-activated tape dispenser. In addition, different features and advantages associated with the gummed tapes drives the growth in the gummed tape market. Some of the features that act as catalyst in fuelling this growth are: these tapes are made from combination of starch and natural paper which makes it recyclable and environment friendly, these tapes have high heat and cold tolerance, which makes it a suitable option while exporting goods to humid places or storing goods in freezing conditions. Furthermore, gummed tapes are cost effective as it results in very little wastage and also provide effective solution for purchasing departments ordering packaging, as good estimates can be made regarding the tape usage due to the exacting nature of how it is dispensed. However, there are a few challenges in the gummed tape market that can negatively impact its growth. One such challenge is that, these tapes are very difficult to peel off which might result in significant damage to the carton it is applied on which can make it highly noticeable and can ruin the whole packaging of a product. In addition, the need for water filled tape dispensers for these tapes also act as a hindrance in the gummed tape market.
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Gummed Tape Market Segmentation:
On the basis of product type, the global gummed tape market is segmented into:
- WAT Reinforced Tape
- WAT Paper Tape
- Gum side In/out
On the basis of adhesive type, the global gummed tape market is segmented into:
- Hot melt
- Pressure sensitive
- Starch adhesive
- water based acrylic adhesive
On the basis of application, the global gummed tape market is segmented into:
- Carton sealing
- Bag sealing
- Auto Packing machine
- Wrapping and decoration
- Box sealing
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Gummed Tape Market- Regional Outlook:
Geographically, the global gummed tape market is divided into five regions North America, Latin America, Europe, Asia-Pacific (APAC) and the Middle East & Africa (MEA). Asia Pacific is expected to dominate the growth in the gummed tape market, primarily due to huge demand in developing economies like India and China and also because of lower manufacturing cost in these economies. The low manufacturing costs in developing countries are due to easy availability of raw materials and cheap labor. Further, North America and Europe are expected to witness an above average growth in the gummed tape market over the forecast period. Furthermore, these regions are expected to grow less aggressively in comparison to Asia Pacific, due to shift in production from developed economies to Asia Pacific. Latin America and MEA are expected to experience a moderate growth in the gummed tape market.
Gummed Tape Market- Key Players:
Some of the players identified across the globe in the gummed tape market are: Intertape Polymer Group, Can-Do National Tape, 3M Company, Shurtape Technologies, LLC, Tapes & Technical Solutions, L.L.C., International Plastics Inc., Riverside Paper Co. Inc., Papertec, Inc., and Multi-Pak USA etc.
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