Press Release   •   Jun 17, 2013 16:39 EDT

Summit, New Jersey, June 17,, the go-to site for finding a job or starting a business, launched a new web series that shows what it is really like to run a startup. Starring Lori Cheek, Founder and CEO of, technology for playful flirting, the series exposes the truth of running a startup and it is not always pretty—even if the CEO is.

Episode 1 of the new web series, Startup Revealed, launched today. The series will track the highs and lows of running a startup in New York City. Covered by the top press, including the New York Times, Cheek’d has been lauded as a brilliant idea, and the CEO was recently named one of the top 10 CEOS to watch in 2013 by American Express. Together, CareerFuel and Cheek, reveal that the road to startup success is full of surprises, technology challenges and a constant shortage of money. CareerFuel will follow this company to the end. Will Cheek’d get funding and from whom—an investor or Shark Tank? How will they scale the business, and what competitive challenges await them?

CareerFuel is the only site that offers job seekers and aspiring entrepreneurs both the information and inspiration needed to find a job or start a business. The site is free and consists of curated content that is dynamic to reflect the constantly changing landscape of news, apps, social networks, etc., job listings and original blogs and videos that profile success stories. Entitled “How America Works”, these original videos cover main street Americans who are running an organic farmbarber shopsandwich shopgas stationbilingual schoolfitness facilitychildren’s hair salon, etc.

Cheek’d, launched in May of 2010, makes introducing yourself to an intriguing stranger less intimidating by combining the charm of witty, old school calling cards with the power of the Internet. It’s like online dating, backwards.

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About CareerFuel

CareerFuel is the only site that provides you with the information and inspiration to find a job or start a business. Our curated content solves the “what do I need to know & do?” question, and keeps you up to date on the latest apps, resources and news. The inspiration comes from our original blogs and videos, which profile real people (like you!) who nailed a job or created a successful business. “Connect” is the newest addition to CareerFuel—a community for asking questions or getting a quick answer about your job search or small business. Join us!