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Increase in the Usage of Marketing Automation Software Market to Grow At a CAGR of 8.22% By 2017-2021

Press Release   •   Feb 13, 2017 05:28 EST

About Marketing Automation Software

Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.

Technavios analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.

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Covered in this report

The report covers the present scenario and the growth prospects of the global marketing automation software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing automation software.

The market is divided into the following segments based on geography:




Technavio's report, Global Marketing Automation Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors



Act-On Software

Adobe Systems




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Other prominent vendors

Cognizant Technology Solutions (CTS)











SAS Institute



Market driver

Increased need for improved customer digital experience

For a full, detailed list, view our report

Market challenge

Interoperability issues and lack of comprehensive integration strategy

For a full, detailed list, view our report

Market trend

Increasing adoption of omnichannel marketing model

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2021 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

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Table of Contents

PART 01: Executive summary

PART 02: Scope of the report


Market segmentation

Vendor selection


Summation errors

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

Five competency areas of marketing automation

Applications of marketing automation

PART 05: Market landscape

Market overview

Global marketing automation software market

PART 06: Market segmentation by deployment models

Global marketing automation software market by deployment models

PART 07: Geographical segmentation

Global marketing automation software market by geography




PART 08: Buying criteria

Buying criteria

PART 09: Market drivers

Increased need for improved customer digital experience

Growing need for lead nurturing

Need for advanced regulatory compliance on software licenses

Surging demand for higher ROI

PART 10: Impact of drivers

PART 11: Market challenges

Interoperability issues and lack of comprehensive integration strategy

Increased risks related to data security and privacy

High cost of marketing automation software

PART 12: Impact of drivers and challenges

PART 13: Market trends

Increasing adoption omnichannel marketing model

Emergence of location-based marketing

Growing need for improved marketing assets visibility is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.