While personal care products have always been in much demand, the concept of innovative and hygiene packaging of these products is a trend that is catching on among consumers. Personal care packaging could be in the form of boxes, sprays, pumps, and bottles.
The global personal care packaging market has witnessed a remarkable rise in demand from across the world owing to increase in awareness and popularity of skincare and hair care products. The demand for personal care products especially from the BRIC regions is sure to propel the personal care packaging market to greater expanses. Besides this, innovation on the part of manufacturers and packagers in terms of product as well as design is a key factor aiding the global market. However, there has been an increase in regulations governing manufacturing and packaging processes that is expected to restrain the growth of the personal care packaging market.
Segmentation and evaluation of the personal care packaging market
The overall market for personal care packaging can be segmented on three fronts: application, product, and region. The key personal care packaging product segments include paper, glass, rigid plastics, flexible packaging, metal, and others such as cardboard and nonwoven fabrics. The main application areas of personal care packaging include bath and shower, hair care, skincare, cosmetics, and others such as wipes, cotton pads, and oral care. Region-wise, the global personal care packaging market is segmented into Europe, North America, Asia-Pacific, and Rest of the World.
The skincare segment led the personal care packaging market in terms of demand, making it the largest application segment in 2012, followed by hair care. Growing at a 4.3% CAGR during the forecast period of 2013 to 2019, the hair care segment is estimated to be the fastest-expanding application segment of the personal care packaging market owing to increasing consumer awareness about healthy hair products and demand for innovative packaging from consumers.
In terms of product type, rigid plastics and flexible packaging led the overall personal care packaging market, accounting for an impressive 80% share of the global demand. Flexible packaging is also projected to be the most rapidly expanding product segment in the coming years owing to surging demand from consumers and manufacturers, higher durability, reduced cost, light weight, and aesthetic appeal.
Personal care packaging market: Global and regional analysis
Based on data furnished by a leading market intelligence company, the global personal care packaging market was estimated to be worth US$19.26 billion in 2012 in terms of demand, and is projected to be worth US$25.77 billion by the end of 2019. The personal care packaging market is anticipated to grow at a 4.3% CAGR during the forecast period of 2013 to 2019. As far as volume is concerned, the global demand for personal care packaging stood at 130.03 billion units in the year 2012.
Region-wise, the North American and European markets for personal care packaging have reached a developed stage and the demand for categories such as bath and shower, fragrances, and skincare is projected to remain steady in the coming years. The Asia-Pacific market for personal care packaging has been witnessing escalating demands, recording the highest demand in 2012. The region is anticipated to continue its leading streak till the end of the forecast period. Some of the key factors supporting the growth of the Asia-Pacific personal care packaging market are technological packaging innovations, change in lifestyle across the globe, and growing demand for male grooming, hair care, and cosmetic products.
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The global personal care packaging market is immensely fragmented and there are numerous small and medium-scaled manufacturers that operate on a domestic and global level. Some of the leading participants of the personal care packaging market include Bormioli Rocco Spa, Amcor Ltd., Mondi plc, Heinz- Glas GmbH, Koa Glass Co. Ltd., ITC, Bemis Company, Inc., Hindustan National Glass & Industries Ltd., Saint-Gobain, Sonoco Products Company, MeadWestvaco Corp., Ardagh Group, Albea Group, and Gerresheimer.
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