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Instant Beverage Premix Market: Shares and Strategies For Key Industry Players By 2021

Press Release   •   Oct 20, 2016 05:05 EDT

The market size in terms of revenue and volume for the globainstant beverage premix market is provided from 2014 to 2021 at each sub-segment level. Based on product type, the market is segmented into: instant tea, instant milk, instant health drinks, instant coffee, soup and others. In terms of revenue, amongst various instant beverage premix product types, instant coffee held the largest market share in 2014 and expected to be the same during the forecast period of 2015 – 2021. The increasing health awareness among consumers is raising the demand for instant beverage premix globally. Amongst various product types, in terms of volume, instant tea held the largest market share followed by soup in 2014. The current market scenario and future trends for instant beverage premix have been also covered under the scope of the study that affects the demand in the market

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Increasing geographical arena for instant beverage premix products is the major factor driving the expansion of market globally. In addition, instant beverage premix is sold through different distribution channels such as online stores, convenience stores. and supermarkets. Manufacturers also sell instant beverage premix products through their websites. Availability of the product is one of the key drivers for the instant beverage premix market and is expected to fuel demand for this market in developing countries such as India and Brazil among others.

Entry of less priced products restrains the growth of the global instant beverage premix market. Since the concept of instant beverage premix is still new to consumers, the vendors don’t have well developed strategies to generate awareness with the help of which their products can gain credibility. This increase in pricing of instant beverages products is dominated by developed countries investing more on instant beverages segment whereas little spending by developing countries.

Adoption of innovative marketing strategies allows participant in the instant beverages premix industry to grow. With proper investment at each stage of product development, manufacturers can work towards increasing awareness about health benefits offered by instant beverages. Instant beverages premix manufacturers can effectively undertake marketing of their products to convey multiple benefits offered by their products.

Many countries across the globe are expected to serve as attractive markets for instant beverage premix products. For instance, the demand for instant beverage premix products has increased in the countries of Asia Pacific and Europe. Moreover, growing demand for instant beverage premix products in the countries of RoW such as Argentina, South Africa and Brazil among others is expected to open up new avenues for this market over the next few years.

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Based on geography, the global instant beverage premix market is segmented into North America, Europe, Asia-Pacific, and Rest of the World (RoW). In 2014, Asia Pacific held the largest market share in this market, followed by Europe. Among the different countries globally, China instant beverage premix market is expected to hold the maximum share during the forecast period. Increasing health awareness is the major factor that is driving the growth of the instant beverage premix market in Asia Pacific. Asia Pacific is expected to be the largest regional market with 32.4% market share in 2021, followed by Europe, which is expected to occupy 27.5% share of the global market in 2021.

The report includes profiles of major participants operating in the global market. Major players include Ajinomoto General Foods Inc., Monster Beverage Company, PepsiCo Inc., The Coca-Cola Company, Starbucks Corporation, Suntory Beverage & Food Limited, Dunkin’ Brands Group, Inc., The Republic of Tea, Inc. and Keurig Green Mountain, Inc. among others.