iVi Scents

iVi Scents: Fresh Nontoxic Bath and Body

Press Release   •   Nov 05, 2010 14:54 EDT

There is an old saying that says, "necessity is the mother of invention."   This is how iVi Scents came into existence.  Aarin Elizabeth, founder, was working as a middle school history teacher when, during the height of a national recession AND a state budget crisis, she received news that she (and thousands  of others ) would be laid off at the end of the school year.  She had put everything she had into teaching: her time, her life, her money, and her heart.  She was devastated. At that point she had two choices:  She could either cry and let her world come to an end, or she could hustle.  Because she's a fighter, she chose the latter.  

The only thing left to do was to figure out exactly what it was that she was going to be doing  and how.  Ironically, the idea for iVi Scents came about just two months before she was laid off when she was in search of two things for her classroom: 1) a cheaper (and better smelling) way to refill commercial plugin air fresheners, and 2) a better smelling hand sanitizer and glycerin soap.  While in search of these two solutions, she discovered a wide variety of products that could also be made safer, better smelling, and a whole lot cuter.  (The room freshener and hand sanitizer never made it into the iVi Scents product list, but the glycerin soap did.)  The second thing she discovered was that commercial companies are aware that their products are harmful, but ignore it in the interest of a higher profit.  Floored by the fact that, for years, she had been putting products on her skin that were often worse than industrial detergents, she decided to make her own nontoxic products and share them with others.

As a bath and body junkie, she had plenty of experience purchasing these kinds of products, but very little experience making  or selling them. So, she spent the next four months researching, experimenting, and testing constantly.  It was hard and free time was nonexistent.  She was playing teacher by day and scientist at night, basically working two full-time jobs.  Eventually, her diligence paid off.  Although there were very few successful projects and lots and lots of failures, the successes were a big hit and ultimately became the exact blueprint of the products you know and love today.  (She is proud to say that her infamous glycerin soap, iSmell Soap Birthday - Cake, and her best selling sugar scrub, iShine Sugar, is part of this hitlist.)

iVi Scents was officially launched August 11, 2009 - the day their first YouTube Product Review went live.  (A YouTube Beauty Guru ranted and raved about her iVi Scents products, especially the glycerin soaps and the sugar scrubs.)  The road has been rough, but Aarin Elizabeth has finally found her true life's calling in entrepreneurship.  She has built a company that she is proud of: They are able to create products that are good for people, able to give love and respect to all those they come in contact with, and are able to  provide job security despite economic uncertainty.  Aarin Elizabeth's goal, vision, and prayer is to contend with the best and the brightest companies, to flourish as a rose among thorns, and ultimately to change the way that businesses interact with consumers on a massive scale.

 

Aarin is now the founder of two companies: iVi Scents and The Young Girl's Guide (A Blog Highlighting tips for women entrepreneurs.)

iVi Scents sells a wide variety of bath products and body products.  They specialize in glycerin soaps, lotion, and sugar scrubs.  Each glycerin soap is also considered a natural soap because they are a vegetable based glycerin soap and contain no harmful ingredients.  iVi Scents also sells gift cards to share the love.