Jim Palmer, aka ‘The Newsletter Guru,’ Reveals Secrets of Customer Retention in his latest book, Stick Like Glue

Press Release   •   Feb 27, 2011 11:08 EST

February 27, 2011 - Jim Palmer’s latest book, Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More!, is dedicated to what is probably the most effective insurance policy against an economic downturn: customer retention. In fact, by building everlasting bonds with their customers not only can businesses tide over economic difficulties, but also make the most of the good times.

“Businesses are often oblivious to the fact that they are sitting on a gold mine”, says Palmer, as they continue to focus solely on acquiring new customers. He is quick to point out the several advantages of focusing on strengthening existing customer bonds, including the fact that it’s cost-effective and “a 1% increase in customer retention generates a 7% increase in profits.”

“Why is customer-retention so important? Two words: Lifetime Value. Every customer represents the potential for cumulative sales, long-term sales, and new-customer referrals,” Palmer says.

Like with his widely acclaimed previous book The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life, Palmer has once again made a conscious effort to keep things simple, ensuring that the strategies spelt out in his book are equally easy to follow and implement.

“No matter how much your customers like you, they’re really buying the solutions you offer, and they’re buying to eliminate their pain points. Remember that your product or service must be of some benefit to them and make their lives easier and/or more enjoyable and potentially relieve some of their pain.”

However, according to Palmer, standing out in the eyes of customers nowadays, has become even easier thanks to the dismal standards of the average customer service support.

Published by Success Advantage Publishing and available online in paperback through Amazon and, the 177 page book is continuously garnering positive reviews.

About the Author: Best known internationally as “The Newsletter Guru,” Jim Palmer is the go-to resource for smart, effective strategies for maximizing the profitability of customer relationships. He is the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, No Hassle Social Media, and The Newsletter Guru’s Concierge Print and Mail on Demand Service.

Jim Palmer greatly owes his reputation as a preeminent authority on newsletters to his “No Hassle” newsletter templates that have endeared him to hundreds of clients around the world. Offering both free newsletter templates and a custom newsletter template that caters to a wide variety of businesses and professionals, helping them make their customer relationships more profitable. No Hassle Newsletters is recognized as a preferred vendor for B2B newsletter templates by Glazer-Kennedy Insider’s Circle™.

For further information, please contact:

Jim Palmer
64 East Uwchlan Avenue
Box 231
Exton, PA 19341
Phone: (610) 458-2047