Launch of uTales: a game-changing app for children's books

Press Release   •   Nov 02, 2011 12:20 EDT

Today we announce the official launch of uTales, a start-up set to revolutionize children's
picture books globally. uTales is a new world of digital picture books for kids, created by a
worldwide community of more than 1,000 professional authors and illustrators.

In a time when mobility is key, the uTales community brings parents and children unlimited access
to an entire library of digital picture books - a library that just keeps growing and that can be
enjoyed anywhere and anytime in the uTales iPad app and on uTales.com for just $9.99/month (or
for 15 days of free trial).

To make uTales a fun, educational and safe place for kids, all our books are approved by an
editorial panel led by renowned children's book editor Emma D. Dryden. Our passion is to get more
children reading, and that's why the uTales community also supports the non-profit Pencils of
Promise, helping them build schools in developing countries and fighting illiteracy by giving
education to children in need.

We're aiming to change the publishing industry at its core and make it more social, engaging and
modern. Like Spotify changed the way we listen to music and Netflix the way we enjoy movies,
uTales is the first-ever community-driven and subscription-based platform for quality digital picture
books. We're changing the way picture books are created, bought and read worldwide.

Nils von Heijne, founder of uTales:
"Our aim is simply to build something good; good for talented storytellers, good for parents, and
good for kids. uTales is a new way to enjoy modern picture books, and in doing so also making the
world a little better for kids, one story at a time."

For more information, video, and images, visit www.utales.com/press or email press@utales.com

uTales AB is a Swedish startup aiming to improve the world of digital books for kids