Wocha AB

Magazine Hotels, the best and most beautiful hotels in the world

Press Release   •   Aug 19, 2013 09:00 EDT

It's design and atmosphere that’s in focus when Magazine Hotels makes the selection of hotels they recommend. Magazine Hotels is for the traveler who really knows what she wants. A service both for inspiration and a place to book the very best hotels. They do the hard work of selecting only the best, so you do not.

Magazine Hotel’s focus is on how well designed the hotels are and what experience you get, not how on how many stars they have. "Our passion for hotels is not about how expensive or luxurious they are. It has more to do with the work and the ideas behind a well-designed and thought through hotel", says Petter Palander who formerly worked as an architect. "Staying in a hotel is much more than just having a place to sleep, for us it's part of the experience of traveling and sometimes we choose destinations by hotels we want to visit."

"We just want the absolute best hotels in the world", says Sofia Franzén, "those who book hotels through us need to be able to trust that the hotels we recommend meets a certain standard."

The idea behind Magazine Hotels was born last summer when a mutual friend were traveling and asked for recommendations on where she should stay. Sofia and Petter’s passion for design hotel was commonly known in the acquaintance circles, and it was not the first time someone had asked for advice. So instead of writing yet another email with their recommendation they came up with the idea of creating a place for their favorite hotels around the world so that more people could take part of their curated selection.

During the fall they decided to let their geeky interest become more than just something their friends could take part off and therefore started a blog where they wrote about various hotels they had visited or would like to stay. Soon after they decided to build a booking service so people could also book the hotels they read about and got inspired by. 

It is this service and a completely redesigned site that they have been working on for the past six months - a website they built on their own. "We are both freelancing, doing design and building web, so it was natural for us to do it ourselves" says Sofia.

The aim is now to become an international service for travelers with an interest in design and architecture. Today there are a handful of large sites that do the same thing but Sofia and Petter think they have a good chance of becoming one of the players in the field. 

“When using the other sites, we felt that they were not tough enough in their selection. We want to be a booking site for the picky ones, because we are two of them. We love when design are in symbiosis and when you get really good service, and we think we’re not alone”, says Petter. 


Wocha is our platform to build and develop concepts and services. The first service to see the day light is Magazine Hotels, an inspiration and booking site for the world's most beautiful hotels. Wocha is based in Malmö, Sweden - a nice corner of the world.