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Mass Beauty Care Market in the US to grow at a CAGR of 2.59% during the period 2016-2020

Press release   •   Jul 22, 2016 09:02 EDT

About the Mass Beauty Care Market in the US

The beauty industry can be divided into two broad segments: mass beauty care and premium beauty care, on the basis of the target market and product pricing. The mass category of products is targeted at the middle- and low-income population, whereas the premium category is targeted at the upper-income class or affluent population.

The sheer consumption potential of the US has resulted in the country gaining the interest of retailers worldwide. Within the organized retail space, department stores in particular have received the attention of global heavyweights such as Walmart and Costco and the homegrown JC Penny and Sears.

Technavios analysts forecast the Mass Beauty Care Market in the US to grow at a CAGR of 2.59% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the mass beauty care market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail and salon sales of beauty care products to individual customers in the US. It does not consider the service revenue of the salons.

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The market is divided into the following segments based on product:

Based on product category, the market is segmented into:

Color cosmetics (make-up)


Hair care products

Skin care products

Technavio's report, Mass Beauty Care Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors


Este Lauder

Johnson & Johnson


Procter & Gamble


Other prominent vendors


Avon Products

Beiersdorf Global

Cadiveu Professional USA, Chanel

Church & Dwight




Edgewell Personal Care

Helen of Troy



Markwins Beauty Products

Mary Kay

O Boticrio

Reckitt Benckiser


Toms of Maine

Market driver

Well-established organized retail sector

For a full, detailed list, view our report

Market challenge

Risk of exposure to toxic chemicals

For a full, detailed list, view our report

Market trend

E-retailing and social media marketing

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?