The factors that are driving the market growth include rising awareness regarding mobile wallets and their applications, growing smart phone penetration and escalating benefits of mobile wallets. However factors such as security, huge capital investment and technology immaturity of mobile wallet are hindering the market growth. In the digital payments industry, Mobile wallets are considered to be a revolutionary trend.
During the forecast period, the fastest growing region for the mobile wallet market is anticipated as Asia Pacific growing at more than 40% followed by Europe. Absence of rules and track of mobile enabled payments in African countries has triggered the mobile wallet market growth in this region, while unwillingness of merchants in Asia Pacific countries such as India, conditionally has embraced the growth, which in turn will prompt the much quicker acceptance in upcoming years. The OSS/BSS Solution Providers is poised to witness utmost growth rate mainly due to the reliable development of mobile wallet in terms of technology specifically NFC technology.
The key players in the global Mobile wallet market are Apple, Google, Amazon.com, MasterCard, Visa, Citrus Payment Solutions, American Express, Bank of America, PayPal and Airtel Money.
o New Zealand
o Rest of Asia
o Middle East
What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 8 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
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