Zion Market Research has published a new report titled “Natural Food Color Market (Carotenoid, Anthocyanin, Caramel) For Confectionary, Beverages, Dairy & Frozen Products, Meat Products, Bakery: Global Industry Perspective, Comprehensive Analysis and Forecast, 2015 - 2021”. According to the report, the global natural food color market accounted for USD 1.31 Billion in 2015 and is expected to reach USD 1.77 Billion by 2021, growing at a CAGR of around 5.2% between 2016 and 2021.
Natural food color is commonly known as any pigment, dye or other substance obtained from animal, mineral, fruits, vegetable, or algae & insect, capable of coloring cosmetic, food drug or any part of human body. Colors are used to improve an appearance of food and make it preferable or eye-catching. This increases the consumers’ preference towards a particular food product. While processing the original color of the product fades, thereby to restore the color, the food product is included with nature identical, natural or synthetic food colors. Natural colors are withdrawn from plant and animal sources, whereas synthetic or artificial colors are synthesized from chemicals.
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Increasing awareness regarding the harmful effects of usage of synthetic colors is one of the boosters which are increasing the demand for natural food colors in the international market. Restrictions in trading of synthetic color made products and its manufacturing in selected international markets like Japan and all European countries is expected to hamper the growth of the market in the near future. Encouragement for using natural food colors in novel products like crayons and infant toys, handmade paper, organic textile printing, etc. is increasing day by day. This in turn is expected to bring opportunities for the natural food color market in the coming market. The expenditure to manufacture synthetic color is moderately low than that of natural colors and are sold at competitive prices that influence the consumers preference to purchase synthetic colors. Synthetic colors offer the same hue as the natural colors-the only difference is in the source. This advantage in minimum production cost of synthetic color is stated as a big retraining factor in natural food color.
Natural food colors include as carotenoid, anthocyanin, and caramel. Natural food colors are broadly used in various applications such as confectionary, beverages, dairy & frozen products, meat products, bakery and others. The global market growth for food color is tending towards natural colors, as there is an increase in the health awareness consumer base that demands nature derived additives and ingredients in food.
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Beverages segment is predicted to dominate the market among all other applications in terms of both value and volume. Natural food colors find strong applications in meat products. This is carried by the development of new product formulations, which are more temperature compatible and stable in case of meat products. For instance, usage of yellow color for soft drinks, pork, meat and bakery items is gaining prominence among end use companies in Japan. Apart from abovementioned applications, the ‘gardenia yellow’ color is used in rice cakes, noodles and other food and beverages products.
Due to demand for healthy and clean-label food products coupled with largest number of health concerned consumer base, North America is the dominating regional market among all the regions. Asia Pacific is expected to become the fastest growing regional segment for the natural food color market within the forecast period.
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Some of the main companies operating in global baby food market are Sensient Technologies Corporation, Chr. Hansen Holding A/S, Symrise AG, International Flavors & Fragrances Inc., Kerry Group Plc., Givaudan SA, Royal DSM N.V., Archer Daniels Midland Company, and FMC Corporation, DD Williamson.
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