New Study by Sterling Reveals Top Area of Stress for Dental Practice Owners Is Holes in the Appointment Book

Press Release   •   Aug 07, 2013 19:49 EDT

Running a dental practice generates its own high-stress management issues for dentists, according to a research study conducted by Sterling, a management consulting firm located in Southern California. The recently-completed study was based on extensive polling of nearly 400 dentists from around the country.  

“Keeping the appointment book full for a dental practice is not as simple as it appears,” says Barbara Wilson, president of Sterling. “It requires the proper scheduling techniques and having the right staff to effectively field cancellations and new callers. These are crucial elements to moving a practice to the next level and beyond.”

The study also revealed these areas of concern for practice owners:

  • 44% worry about cancellations and too few patients.
  • 38% complain of too little profit.
  • 30% have difficulty finding the right staff.

About Sterling

Sterling is a management consulting firm which trains dentists to effectively manage their practices and staff. In business for three decades, Sterling is the most successful consulting company of its kind in the world. The company has delivered management seminars to over 175,000 professionals and their staff and more than 70,000 management and personal achievement courses to clients and their staff. Sterling consultants have delivered over a million hours of consulting, apprenticing and coaching. As a result, Sterling clients have seen their revenues and productivity rise to unprecedented levels. For more information on Sterling, its services and client testimonials, visit