The organic personal care products are manufactured from natural ingredients of plants extraction under eco friendly conditions. The organic personal care products market is segregated into different types including skin care, hair care, oral care, cosmetic and others. Skin care products include facial care products, body care products and sun care products. Organic hair care products include shampoos, conditioners, hair colors and styling products. Organic oral care products include toothpastes and mouthwashes among others. Organic cosmetics include foundation, mascara and lipstick among others. The others segment includes deodorants, toiletries and feminine hygiene products among other. Rising concerns for health safety, increasing green consciousness and growing consumer’s awareness of hazards of synthetic chemicals have fueled the demand for organic personal care products. Low consumer understanding of organic personal care products, curbing pseudo-organic products competing with organic products multiple standards creating consumer confusion are few of the factors dampening the demand of organic personal care products.
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Skin care products are the largest segment in terms of revenue and are expected to continue to dominate the organic personal care product market in terms of revenue across all the product segments in 2013. The major factors contributing to the growth of this segment are launch of new products and widening distribution channels. Hair care was the second largest product segment followed by cosmetic segment which is another highly attractive segment owing to the large numbers of new entrants in the category and increasing availability of the products.
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Owing to the increase in awareness of organic personal care product across North America and Europe, North America was the largest consumer of organic personal care in 2013 and accounted for over 34.9% of the global consumption in 2013. The market is witnessing growth partly due to increasing awareness about the organic principle and mainly due to entry of new multinationals which are making organic products more easily accessible and visible for the consumer. Europe followed North America in terms of demand and accounted for over 28.9% of the global organic personal care product demand in 2013.
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Germany and France were the primary consumers of organic personal care products in Europe together accounting for 17.1% and 13.6% market share respectively. Japan is expected to register the fastest growth among all regions accounting for over 42.6% of the total demand for organic personal care products in Asia Pacific. The belief in natural and organic remedies is already well ingrained in the culture of Japan; therefore it became easier for the manufactures to make the organic culture acceptable to the consumer.
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