The OSS BSS system and platform market is highly fragmented and the top five players held approximately 40% of the market in 2015. The leading players – Telefonaktiebolaget LM Ericsson, Amdocs Ltd., Accenture Plc, Hewlett-Packard Company, and Nokia Siemens – are focused on expanding their OSS/BSS businesses in emerging economies.
Transparency Market Research notes that there is intense competition in the industry owing to low entry barriers. In order to sustain in this highly competitive environment, most companies are aiming for long-term alliances with MNOs. Companies are also offering comprehensive OSS and BSS solutions along with service delivery platforms to gain a competitive edge over their counterparts.
The opportunity presented by the global OSS BSS system and platform market amounted to US$29.11 bn in 2015 and is slated to be worth US$70.97 bn by the end of the forecast period, advancing at a CAGR of 10.5% therein.
Increased Implementation of OSS BSS Systems and Platforms in North America
By component, BSS dominated the overall market with a 42.5% share in 2015. OSS followed closely behind with a 40.6% share that year. Within the OSS market, service assurance is expected to lead the market through 2024 and also exhibit a strong growth rate during the forecast period. Within the BSS market, customer management emerged as the leading sub-segment, while revenue management will expand at a rapid pace.
North America recorded highest level of implementation for OSS BSS systems and platforms, holding nearly 33% of the global market in 2015. Asia Pacific, on the other hand, is anticipated to witness the fastest growth over the forecast period, expanding at a CAGR of 11.6% from 2016 to 2024.
The OSS BSS system and platform market in North America is primarily driven by the increasing demand for solutions related to service assurance, revenue management, and customer management. “The growing presence of telecom providers and mobile network operators in the region also serves as a key contributor,” the TMR analyst states. “Due to the high level of maturity and competition within the market, differentiation at the level of services has become crucial for network operators in North America in order to sustain their consumer base and market position.”
Increasing Adoption of Convergent Billing Systems Spurs Demand OSS BSS Solutions
With a growing focus on development in the telecommunications sector, communication service providers have been offering services such as voice, data, video, internet, multimedia, and mobile commerce. Customers generally purchase these services from the same operator and prefer them to be charged on one invoice. Convergent billing provides the customer a cohesive view of all prepaid and postpaid services availed. “OSS/BSS plays a pivotal role in the development of a convergent billing system and the rising demand for convergent billing drives the global market,” the author states.
Rollout of NGOSS Framework to Help Overcome Security and Accuracy Challenges
The absence of standard policies and guidelines has disturbed the OSS/BSS ecosystem. The unfavorable regulatory scenario in Asia Pacific, particularly in India, has resulted in the deferred deployment of OSS/BSS. “However, the scenario is expected to change in the coming years and the expected standardization and regulatory backing over the medium-to-long term is expected to minimize the impact of this restraint,” the author predicts.
Legacy OSS BSS systems and platforms face a number of challenges, such as longer process cycles, increasing security issues, and low data accuracy. In order to overcome these barriers, the TM Forum has introduced the New Generation Operations System (NGOSS), now known as TM Forum Frameworx, which provides guidance for stakeholders such as service providers, system integrators, and equipment providers. This initiative is anticipated to serve as a major opportunity for players in the OSS BSS system and platform market.
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