Procter & Gamble US

P&G Underlines Commitment to Its Children's Safe Drinking Water Program

Press release   •   Dec 08, 2011 07:00 EST

Water purification packets to carry P&G brand - first product given P&G name in 100 years

The Procter & Gamble Company (NYSE:PG) reaffirmed its commitment to its Children's Safe Drinking Water Program following the announcement of the Company's intention to divest its PUR Water Filtration business to Helen of Troy Limited (NASDAQ, NM: HELE).

The sale will not include the water purification technology that enables the P&G Children's Safe Drinking Water Program, as announced yesterday.

"P&G remains committed to the life-saving work we do through our Children's Safe Drinking Water Program to provide clean drinking water to countries throughout the world," said P&G Chairman, President, and Chief Executive Officer, Bob McDonald. "As a natural extension of that commitment, we are rebranding the water purification packets with a new P&G logo, visibly standing behind a product that embodies our Purpose, to touch and improve lives."

This marks the first time in over 100 years that The Procter & Gamble Company has given its own name to a product. The last product to carry the P&G name was "P and G Naphtha Soap," launched in 1904. Since then, the company has focused on a portfolio of consumer products, each with a unique branding and benefit.

The newly branded "P&G Purifier of Water" packets will be introduced in the next 6 to 12 months and the company will work closely with its CSDW Program partners to create consumer education programs aimed at ensuring smooth transitions from the current packets to the new P&G branded design.

The P&G CSDW Program was launched in 2004 using the powdered water-purification technology, developed in collaboration with the U.S. Centers for Disease Control and Prevention. One small packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. The P&G CSDW Program works with more than 120 partners globally to respond to the greatest needs for clean water. To date, clean drinking water has been provided in over 65 developing countries.

P&G is committed to long-term, not-for-profit provision of the water purification packets. At the 2010 Clinton Global Initiative, P&G announced its intent to provide enough clean water to save one life every hour in the developing world through the CSDW Program. This will be made possible by the delivery of more than 2 billion liters of clean drinking water every year by 2020. In order to reach this goal, P&G is building a new manufacturing facility in Singapore, forging new partnerships with humanitarian organizations throughout the world and extending operations into more countries.

About Procter & Gamble and CSDW
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R), Febreze(R), and Ambi Pur(R). With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

The P&G Children's Safe Drinking Water Program (CSDW) is a non-profit initiative that has provided nearly 4 billion liters of clean drinking water to people in need since 2004. CSDW has partnered with a diverse network of organizations to help distribute water purification packets in developing countries. To learn more about the P&G CSDW Program, and see how water purification packets work, please visit

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