Paf can be named world's most socially responsible gaming company

Press Release   •   Oct 26, 2010 07:10 EDT

The Åland based gaming company Paf - which donates all profits to charitable causes - has been nominated for an EGR Award in the Social responsibility category. Paf has also been nominated in the Social networking category for companies that are best integrated with customers in social media.  The competition is organised by the international news site eGaming Review.

The EGR Awards, now in their sixth year, will be presented in London on 24 November.

“We are proud and delighted to be nominated as it is confirmation that the work we do in showing a duty of care to our customers does make a difference. We donate all profits to charitable causes and our gaming healthcare insurance is one illustration of how we actively support the small number of clients who suffer problems. We strive to be the company that shows the greatest social responsibility in our industry and this nomination shows we are on the right path," says Inger Holmström, Head of Relations and Communications at Paf.

The news that Paf is the first gaming company in the world to offer its customers gaming healthcare insurance was announced in the spring, when the company took out a mandatory group liability insurance policy with Moderna Försäkringar. This can have been a contributory factor behind the nomination. The policy means anyone who becomes a problem gambler and develops a gambling dependency is eligible to receive treatment in the form of cognitive behavioural therapy on diagnosis.

Nominees in the category Socially Responsible Operator
Virgin Games
William Hill Online

Nominees in the category Social Media Operator
207 Media
Intellectual Property and Software
Sisal S.p.A.

Read more about the awards at eGaming Review.

The Ålandic gaming company Paf is an association governed by public law and was founded in 1966. Paf offers safe and entertaining money gaming on the Internet, at sea and on the Åland Islands. The entire proceeds are used for the public good. In 2008, the Paf Group had a turnover of EUR 106 million, of which the profit was a total of EUR 27 million. The Paf Group employs around 350 people, with offices in Mariehamn, Helsinki, Stockholm, Tallinn and Madrid. Further information is available at