Society Nineteen Group

PARISIAN COUTURE T-SHIRT COMPANY LOTTY DOTTY LAUNCHES NEW INTERACTIVE T-SHIRTS Will Unveil At This Year’s America Music Awards Gifting Suites

Press Release   •   Nov 04, 2011 05:21 EDT

LOS ANGELES, CA (November 4, 2011) – LOTTY DOTTY, the Paris-based clothing company’s designing team of Maya Persaud and Shevanne Helmer are proud to introduce their new INTERACTIVE T-SHIRT. These T-Shirts are a different concept of depicting a “paper doll like image” on a t-shirt with the ability to dress the doll. This unique design allows the consumer to create a new t-shirt by simply changing the clothes on the doll: “dressing and undressing” she like one does a real doll: in essence, an interactive tee shirt. These T-shirts will make dress fun and playful for the consumer and the celebrity VIP.   

LOTTY DOTTY, a name that invokes souvenirs of our childhood was born from Maya Persaud and Shevanne Helmer who have fond memories of playing with paper dolls as children. Their company is committed to respecting our planet and using eco-friendly materials such as organic cotton and bamboo for our tee shirts, based on textile sourcing availability. We strive to use recycled material to produce our miniature clothing.

            Shevanne co-founder of the brand, with Maya comments, LOTTY DOTTY shirts was selling all over Europe, Japan and Dubai, and we decided it was time to try the U.S. market.
“Everyone needs something to make them smile, and the shirts just crack everyone up.” She also adds, “We wanted to offer several T-shirts in one. This coincides with our will to do as much as we can to preserve our environment.”

The wonderful thing about this brand is that the unique design allows the consumer to create an outfit by simply changing the clothes on the doll. The dolls’ bathing suits are all made of an array of beautiful colored Velcro, which allows one to attach the mini-clothing to the dolls. A critical component of the interactive t-shirt is the two dimensional clothing line made for the dolls, by an array of talented upcoming designers. LOTTY DOTTY gives designers an outlet and an opportunity to showcase their talent and to gain recognition, by promoting them on LOTTY DOTTY’s website as well.

One of LOTTY DOTTY goal is to inform the consumer about their T-Shirt; this is done by using an important marketing tool….participating in Gifting Lounges.  The team received a popular response during this year’s 63rd Annual Primetime Emmy Award the Secret Room Events' Red Carpet Style Lounge at L’Ermitage Beverly Hills Hotel in Los Angeles. The suites open up as a way for LOTTY DOTTY to gain exposure for new products or reintroductions to the entertainment industry. Included in the Secret Room gifting extraordinaire who received fabulous gifts and an amazing VIP gift baskets were Ed O’Neil (Modern Family), Betty White (Hot In Cleveland) Amy Poehler (Parks and Recreation), Steve Carell (The Office), Edie Falco (Nurse Jackie), Christina Hendricks (Mad Men), Sofia Vergara (Modern Family) Eva La Rue (CSI Miami), Anthony Anderson (Transformers, The Departed) Ariel Winter (Modern Family), Kelly Hu (Hawaii Five O), Keith Powell (30 Rock), Jason Ritter (Parenthood), Heather Morris (Glee), Pat O’Brien (Fox Sports), Emmanuelle Vaugier (CSI Miami), Preston Bailey (Dexter), Kym Johnson (Dancing With The Stars), Nick Cannon (Americas Got Talent), producer/director Penny Marshall, Terrell Owens (NFL Player), Leslie Ann Warren and many more. Huffington Post, Lifestyle writer, Zorianna Kit listed the T-Shirts as one her favorite go to items at the Suite.

            Hence, by giving their products to celebrities as a "gift," the company hopes the celebrity and consumers will love it enough to use it, get photographed with it, or talk it up on Facebook or Twitter. Next up for LOTTY DOTTY is the upcoming American Music Award Gifting suites, November 17 – 20, 2011.

The company strives to manufacture their products through partnerships with environmentally and socially conscious companies. LOTTY DOTTY is committed to promoting and working with fresh talented artists and individuals. Additionally, the company donates a portion of their profits to an established and transparent charity.

The LOTTY DOTTY T-shirt is available at lottydotty.com in Women’s ($75) and Children’s ($50). Additional outfits range from $20-$30.

About Lotty Dotty:

Founded in 2009 by Shevanne Helmer and Maya Persaud, two American women living in Paris, France, the company has designed and patented a revolutionary line of high-fashion T-shirts featuring screen printed doll figures, that can be dressed interchangeably with Velcro-backed designer mini-outfits.

 

Lotty Dotty’s t-shirts are made of 100% organic cotton and manufactured using green energy from wind and solar power. On each t-shirt your doll will come with a Velcro bathing suit in an array of different colors, which may vary and she will be dressed in a signature bow dress. To see more of the outfits you can choose from, visit www.lottydotty.com as well as their YouTube link: http://youtu.be/4gVv1tjgUyc.

We are a full service PR firm that caters to fashion, sports and entertainment clients.