According to a new market research report, “Polyvinyl Alcohol (PVA) Films Market - Global Trends & Forecasts (2011 - 2016)”, published by MarketsandMarkets (www.marketsandmarkets.com), estimated the consumption of PVA film in water soluble applications such as detergent packaging, laundry bags, agrochemical packaging to be 15.8 thousand metric tons for 2011. For the same year, the PVA film consumption in polarizer production was estimated to be 225 million square meters.
Polyvinyl alcohol (PVA) film is widely used for packaging and production of polarizer film. Polyvinyl alcohol films is a water soluble biodegradable film and facilitates water soluble small dose packaging of detergents, water treatment chemicals, agrochemicals, and dyes. Those small water soluble doses provides ease-of-use and avoid human contact from the inside material. Apart from packaging applications, the Polyvinyl alcohol film is also used for laundry bags and embroidery applications where the film is used as water soluble film.
Polarizer is another major application of Polyvinyl alcohol films where the film facilitates polarization property. Polarizer film is made using PVA and TAC films as raw material and is an essential component in liquid crystal display (LCD) panel.
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This report divides polyvinyl alcohol films market by water soluble and polarizer applications. For water soluble application, the market is further segmented into detergent, agrochemical, water treatment chemical, embroidery, dyes, and laundry bags applications.
For water soluble applications, in the past few years polyvinyl alcohol films has been gaining attention globally due to its salient features such as water solubility and ease-of-use in applications such as detergents and agrochemical packaging. Therefore, there is an influx of players vying for a share in this market. The global polyvinyl alcohol films market is studied by key applications and geography.
Asia-Pacific is the largest producer and North America is the largest consumer of Polyvinyl alcohol films for water soluble applications. In 2011, estimated production share of Asia-Pacific was 60% while consumption share of North America was 34%. From growth perspective, Asia-Pacific is the most essential market since the region has highest growth rate of PVA film consumption for next five years. Majority of Polyvinyl alcohol film is consumed for detergent and agrochemical packaging. For detergent packaging, North America is the largest market while for agrochemical packaging Asia Pacific has the largest consumption share.
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