The vitamins and dietary supplements (VDS) business is focused on the rising geriatric population, with additional products targeted toward healthy aging and fitness. However, the prenatal supplements market has significant potential. Prenatal vitamin supplements are regularly used to optimize healthy physical and mental development from conception all the way through adolescence. For example, according to a report by Scientific America Journal, the retail value sales of these products grew 38% between 2010 and 2015 to reach US$ 4.8 Bn worldwide.
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A dietary supplement is a product intended for ingestion and comprises nutritive ingredients that add alimentary value to health. A nutritional supplement is accessible in one or combination of substances such as minerals, amino acids, vitamins, and herbs. Prenatal vitamin supplements are also available in several other forms such as powders, pills, tablets, liquids, and gel capsules.
These supplements are taken essentially for their nutritional value, and a few supplements also reduce the risk of diseases by providing necessary nutrients. Prenatal vitamin supplements are important part of dietary supplements that are planned to be used before and during pregnancy. Presently, in the U.S., Europe, and developing countries such as India, nearly all obstetricians suggest pregnant women to take prenatal vitamins to avoid and decrease birth defects. Prenatal vitamins and supplements also facilitate in healthy delivery. Growing awareness about the advantages of prenatal vitamins to pregnant women is likely to drive the sales of prenatal vitamins and supplements.
The prenatal vitamin supplements market offers significant opportunities in the multi-domain health care industry. Factors driving the prenatal vitamin supplements market are rising awareness among pregnant women, gynecologists, and increasing popularity and adoption rate of prenatal products. Additionally factors such as growing demand for prenatal vitamins and rising awareness about importance of prenatal vitamins are expected to provide traction to the growth of the prenatal vitamin supplements market. Lack of nutrition supply from regular food, favorable reimbursement policies, and products for prenatal care and maternity service are likely to propel the prenatal vitamin supplements market.
However, side effects of these products, pregnant women who cannot put up with multivitamins, dropping birth rates, and increasing trend of one child policy are likely to be the major restraints of the prenatal vitamin supplements market.
The prenatal vitamin supplements market can be segmented based on product type, end-user, and region. In terms of product type, the market can be segmented into folic acid, iron, calcium, essential fatty acids, and others. Based on end-user, the market can be segmented into hospital pharmacies, online pharmacies, supermarkets, and drug stores.
In terms of region, the prenatal vitamin supplements market can be segmented into five key regions: North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. China followed by North America hold major market shares of the prenatal vitamin supplements market due to growing concerns about baby health, some of the consumers are ready to spend on prenatal products and few consumer may skip them, and focus on improving health through notorious diet.
The market in Asia Pacific is projected to witness rapid growth led by economic conditions and rising disposable income, improving access to prenatal vitamin products, educational programs, and government initiatives focusing on pregnancies, baby health, and the prenatal products.
Key players in the prenatal vitamin supplements market are Abbott Laboratories, Zahler, FoodState, Inc., Contract NUTRA, Matsun Nutrition, Rainbow Light, and Mission Pharmacal Company.
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