Prudential Financial, Inc.

Prudential Group Insurance Names William Guerin to Lead New Sales, Marketing and Strategy Team; Andrew Sullivan to Head Small Business Market

Press Release   •   Nov 18, 2011 04:05 EST

Prudential Group Insurance, a business of Prudential Financial, Inc. (NYSE: PRU) appoints two new leaders to further broaden its expertise in addressing existing client and marketplace needs.

William Guerin has been named senior vice president of the newly combined Sales, Marketing, and Strategy Planning unit at Prudential Group Insurance. He will be responsible for leading a sales and marketing strategy that meets the evolving needs of clients and emerging opportunities in the group insurance marketplace.

“Bill brings more than 30 years of experience in building successful sales and marketing strategies for companies with complex sales and service models,” said Lori High, president, Prudential Group Insurance. “With his depth of experience, Bill is the ideal choice to lead our newly combined market-facing organization.”

Guerin has worked most recently as a management consultant specializing in sales force effectiveness, strategic planning, organizational change, leadership development and executive team performance, concentrating in a broad range of industries, including financial services, consumer products, retail, energy, hospitality, technology and marketing services. Earlier in his career he served as executive vice president, Client Solutions for Taylor Nelson Sofres a large, global, custom market research company. Guerin earned a bachelor’s degree in Engineering from Swarthmore College and an MBA in Management Science from Wilkes University.

In addition to Guerin’s appointment, Andrew Sullivan recently joined the senior leadership team as business head and senior vice president of Prudential Group Insurance’s Small Market Business segment, reporting to Lori High. He will be responsible for Profit & Loss (P&L) performance, as well as setting goals and establishing strategic direction. Sullivan’s focus will be on identifying growth opportunities that tap the significant small business market.

According to the Bureau of Labor Statistics, companies with fewer than 500 employees created 64 percent of net new U.S. jobs from September 1992 through 2010.

Sullivan joins Prudential from CareFirst BCBS where he was senior vice president of the Consumer Direct Unit. In that capacity he was accountable for business dedicated to customers that purchase CareFirst products directly as individuals. Prior to that Sullivan was senior vice president, Individual & Small Group Health Segment at CIGNA where he led healthcare sales to individual consumers and small employers. Earlier in his career he served in management and operations positions at Diamond Technology Partners and DaimlerChrysler. Sullivan attended the United States Naval Academy graduating with Merit with a BS in Mechanical Engineering. He has an MBA from the University of Delaware.

“We’re delighted to have Andy as a member of our leadership team. His extensive background in developing and managing small business operations -- including responsibility for P&L -- makes him a natural fit to lead our Small Market Business, which is a growing area of opportunity,” said High. “Andy and Bill have in-depth knowledge of our clients' evolving needs and demonstrated leadership skills to position Group Insurance for continued success in an intensely competitive world,” High added.

Sullivan assumed his responsibilities in September and Guerin joined Prudential on November 7. Both Guerin and Sullivan will report to Lori High and will be based in Dresher, PA.

Prudential Group Insurance manufactures and distributes a full range of group life, long-term and short-term disability, long-term care, dental, and corporate and trust-owned life insurance in the U.S. to institutional clients primarily for use in connection with employee and membership benefits plans. The business also sells individual long-term care insurance, and accidental death and dismemberment, and other ancillary coverages and provides plan administrative services in connection with its insurance coverages.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit