Prudential Financial, Inc.

Prudential Retirement wins top industry financial communication honors

Press Release   •   Sep 08, 2011 05:01 EDT

NEWARK, N.J., September 07, 2011 - Prudential Retirement’s client communications targeted to increase participants’ awareness and retirement contributions has once again achieved national recognition from two prestigious organizations dedicated to improving retirement security. Prudential Retirement, a leading provider of retirement solutions for public, private and nonprofit organizations is a business unit of Prudential Financial, Inc. (NYSE: PRU).

Prudential Retirement’s “Teamster-UPS National 401(4) Tax Deferred Savings Plan” campaign earned the “Best in Show,” the highest award from the Insurance and Financial Communicator Association (IFCA). The campaign, which resulted in a 6.5 percent average increase in employee contributions, will be displayed at the IFCA annual conference on October 2-5, 2011. IFCA, one of the largest communication industry-specific associations, provides ongoing professional development for its members in financial and insurance communications internationally.

“Plan sponsors are seeking newer ways to engage their employees and encourage them to take advantage of the retirement plans products, and services provided,” said Kara Segreto, chief marketing officer of Prudential Retirement. “Through our client communications efforts, participants have responded to the informative, memorable materials that explain and demonstrate the importance of staying on track and consistently saving for retirement, and as a result, contributions have increased.”

Prudential Retirement is also the recipient of eight Leadership awards from the National Association of Government Defined Contribution Administrations, Inc. (NAGDCA), including three special awards of distinction for their National Save for Retirement Week campaigns for the Metropolitan Transportation Authority and the states of New Jersey and North Carolina.

Prudential Retirement’s campaigns for The State of New Jersey’s "Increasing Deferrals,” State of North Carolina’s "Public Employees Online Survey,” Metropolitan Transportation Authority’s "Annual Communication Campaign,” and Nassau County, N.Y.’s "Conversion Campaign,” each earned an award in the Effective Communication Leadership category.

The "Transfer Benefit" campaign with the State of North Carolina was also honored with a special award of distinction for plan design and administration leadership. “Prudential is always open to working collaboratively with the State on a number of initiatives aimed to benefit our members. Receiving two special awards of distinction from NAGDCA this year highlights the continued success of our Supplemental Retirement Plans,” said Steve Toole, Director, Retirement Systems Division for the State of North Carolina. Since 2009, Prudential Retirement has won a grand total of 21 awards from NAGDCA.

NAGDCA is dedicated to improving government defined contribution plans by sharing information on investments, marketing, administration and laws relating to public sector deferred compensation/defined contribution plans. Its members, consisting of plan administrators from all over the US, collect and exchange information to impact laws and regulations concerning deferred compensation/defined contribution programs through a united effort amongst members.

Prudential Retirement delivers retirement plan solutions for public, private, and non-profit organizations. Services include state-of-the-art record keeping, administrative services, investment management, comprehensive employee investment education and communications, and trustee services. With over 85 years of retirement experience, Prudential Retirement helps meet the needs of over 3.6 million participants and annuitants. Prudential Retirement has $214.9 billion in retirement account values as of March 31, 2011.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $859 billion of assets under management as of March 31, 2011, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit


Dawn Kelly
phone: 973-802-7134
mobile: 201-406-7248

Josh Stoffregen
phone: 973-802-3996
mobile: 973-204-2540