Nobel Media AB

Record Number of Unique Visitors for 2010 Nobel Prize Announcements

Press Release   •   Oct 18, 2010 08:00 EDT

The live webcasts of the 2010 Nobel Prize announcements captured worldwide attention and culminated in a total of 162,000 simultaneous unique visitors (500% increase compared to 2009) on, the official web site of the Nobel Prize, a record in the web site’s 15 year history.  Among the Nobel Prize categories, the Nobel Peace Prize drew the most traffic with 75,000 unique visitors.

Hans Mehlin, Director of Technology at, said, “The combination of and the Nobel Prize YouTube channel increases accessibility to real-time news, which contributed to our high visitor numbers.  In December, we will also provide live webcasts on of Nobel Laureate Lectures, the Nobel Prize Award Ceremony in Stockholm and the Nobel Peace Prize Award Ceremony from Oslo, and we hope there will also be an interest in these events.”

The live stream on YouTube is in partnership with Google. The live video is streamed in Adobe Flash format and encoded by Kulabyte software enabling HD quality. The Content Delivery Network is provided by Akamai. The video player is developed in-house at

For the official documentation from the Nobel Prize awarding institutions, background information, interviews and articles about the 2010 Nobel Prizes, please visit

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Merci Olsson
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About Nobel Web AB
Nobel Web AB is responsible for, the official web site of the Nobel Prize. acts as the online gateway to the Nobel Prize and hosts a unique collection of archival material on all Nobel Prizes from their inception in 1901 to the present day. Currently receiving well over 40 million visitors a year, aims to be the best source of information and educational materials related to the Nobel Prizes, and the site offers audio and video interviews, articles and interactive games alongside coverage of Nobel Prize announcements and the award ceremonies. Building on this deep base of resources focused around every individual Nobel Prize, aims to offer extra levels of understanding, affording visitors a larger view of the history of science and exhibiting each prize within its broader context.

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