REDTAG Group Leverages Oracle® Retail to Drive Business Growth and Improve Profitability

Press Release   •   Nov 24, 2011 04:09 EST

REDTAG Group Leverages Oracle® Retail to Drive Business Growth and Improve Profitability

Fashion and Home Retailer Deploys Oracle Retail Merchandise Financial Planning to Optimise Planning Operations

Redwood Shores, Calif. – November 23, 2011

News Facts

REDTAG Group, part of BMA International, is using

Oracle® Retail Merchandise Financial Planning to optimize planning operations and improve inventory management across its 77 value fashion and home stores within the Middle East. REDTAG has created a unified retail planning model to drive planning practices as it expands its direct sales model across the GCC and its newly launched franchisee model in the broader Middle East region. With an integrated and consistent approach to planning in place, REDTAG expects to gain insight into customer demand, which will help to improve profitability and performance of in-season inventory. Oracle Retail Merchandise Financial Planning has replaced a legacy in-house tool, bringing scalability and flexibility to planning operations that can support REDTAG’s expanding business. REDTAG invested in Oracle Retail in August 2010, selecting Oracle Retail Merchandise Financial Planning over competing solutions, identifying the proven planning capabilities, scalability and integration with its existing

Oracle Database 11g as the strongest proposition for its business.

Cognizant, a global provider of consulting, business process and IT services and a Platinum level member in

Oracle PartnerNetwork(OPN), completed the implementation of Oracle Retail Merchandise Financial Planning in five months.

Supporting Quotes

“The implementation of Oracle Retail will help us to build and maintain optimal inventory levels throughout the year,” said Biju Joseph, Group IT Manager, REDTAG Group. “With the right stock in the right stores at the right time, we can ensure that we are providing our value conscious customers with a truly enjoyable shopping experience.” “As REDTAG continues to grow its business, it becomes ever more important to optimise operations and provide better insight into customer demand,” said Will O’Brien, Vice President EMEA, Oracle Retail. “An enhanced customer experience is dependent upon retailers aligning their businesses and making smarter decisions in support of customer priorities.”

Supporting Resources


Oracle Retail on


Twitter and


Oracle Retail International Blog

Oracle Insight-Driven Retailing Blog

Oracle Retail in the News

Oracle Retail Asset and Centralized Knowledge Portal

Oracle in Retail

About Oracle Retail

Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels. For more information, visit our Web site at

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center.  For more information about Oracle (NASDAQ:ORCL), visit


Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

# # #


Greg Lunsford

Emma Quinn
JD Marketing
+44 20.8297.5388