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Research details developments in the demand for Wearables - Fitness & Style Now, Mainstream Smart watches Later

Press release   •   Nov 22, 2016 06:55 EST


Wearables are a bridge between mobile computers and emerging embedded IoT solutions, and are at a tipping point largely due to relentless technical innovation in smartphones and its impact on the supply chain. Smart watches and fitness devices are among the highest profile wearables, with an immediate impact on traditional watch vendors and technology OEMs alike. Smart watch use cases have been limited, and even the most successful vendor, Apple, only appealed to early adopters with its first watch. Better on-device software and IoT use cases will drive the category mainstream in the future, but manufacturers need a watch software platform with strong developer support to build out these use cases.

Key Findings

Smart watches are emerging in the market at the same time as computing becomes ubiquitous. This presents vendors with a path forward a smart watch is an ideal control point for IoT.

Technology vendors have two choices: build their own platforms and try to attract developers, or license Android Wear. Apple, Google, Pebble and Samsung are the only platforms with sizable developer followings.

For smart watches, vendors will have to bet on Google, as it is the only licensable platform with developer support.

If Apple can deliver on the promise of watches 3, it should be able to harness its developer community to create use cases that drive sales. To sell the next generation of Watches, battery life must improve to allow always-on watch faces.

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Wearables Fitness & Style Now, Mainstream Smart watches Later examines wearables in context and focus on some of the key challenges and opportunities surrounding smart watches for traditional watch vendors and technology OEMs. We bring in evidence from case studies including smart watch investments by Samsung and Apple, fitness bands from Fit bit, and carrier retail support in the U.S. and Europe.

The Report is structured as follows:

Section 1: Wearables in Context

Section 2: Smart watch Market Positioning

Section 3: Vendor case studies including Apple, Samsung and Fit bit

Section 4: Operator case studies, including Vodafone Germany, AT&T and Verizon

Section 5: Key findings and recommendations.


Wearables Fitness & Style Now, Mainstream Smart watches Later provides a comprehensive analysis of wearables market trends and key challenges and opportunities surrounding smart watches, supporting market players from traditional watch vendors to technology OEMs and wireless operators make informed strategic decisions.

The reports forward-looking analysis of smart watches can help vendors/OEMs/telcos assess key business opportunities and the potential of smart watches.

The report offers recommendations for different types of players in this segment and are based on real strategies employed by vendors and service providers to address the wearables market opportunity.

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Table of Contents

Table of Contents

Executive Summary

Section 1: Wearables in Context

Section 2: Smart watch Market Positioning

Section 3: Vendor Case studies



Fit bit

Section 4: Operator Case Studies

U.S. Carrier Retail Sales Mix

Vodafone Germany

Section 5: Key Findings and Recommendations


Acronyms and Definitions

Companies mentioned

About Pyramid Research

Pyramid Research contact information

List of Tables

Exhibit 1: Computing Evolution

Exhibit 2: Smartphones Create Wearables Tipping Point

Exhibit 3: Body Placement and Use Cases

Exhibit 4: WiFi-Only Connected Wearables

Exhibit 5: Cellular Connected Wearables

Exhibit 6: Positioning of Watch Vendors and Smart watches

Exhibit 7: Technology Vendors Smart watch and Fitness Portfolios

Exhibit 8: Samsungs Long and Rich History of Smart watch and Fitness Investments

Exhibit 9: Samsungs Smart watch Evolution

Exhibit 10: Product Positioning: App Engagement and User Interface

Exhibit 11: Apple Hides Watch Sales Figures

Exhibit 12: Apple Watch Sales Estimates

Exhibit 13: Apples Virtuous Developer Circle

Exhibit 14: Apple Watch Series 2 Focuses on Fitness

Exhibit 15: Apples Virtuous Developer Circles, Take 2

Exhibit 16: IoT Control Apps Drive Smart watch App Use Cases

Exhibit 17: Fit bit Shows Strong Growth

Exhibit 18: Fit bit Product Line

Exhibit 19: U.S. Carrier Online Retail Product Mix

Exhibit 20: Smart watches by Carrier

Exhibit 21: Cellular vs. Non-Cellular Smart watches

Exhibit 22: Vodafone Germany Fitness Wearables

Exhibit 23: Vodafone Germany Smart watches

Exhibit 24: Early eSIM Integration is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.