Beautiful Planning

RFRA Charity Event Returns during New York Fashion Week on September 9, 2016 with a New Name and Concept

Press Release   •   Dec 02, 2015 16:49 EST

The previously known celebrity clad event presented by Beautiful Planning Marketing & PR in 2013, The Reality of FASHION The Reality of AIDS, is undergoing a complete rebranding. The new event will take place once again on September 9th in 2016 and is now being named RFRA Fashion + Art Collaborative. The affair will once again be star studded, however the focus will no longer be on celebrity reality stars and instead recognized celebrity faces from across the US. The event each year going forward will work to benefit a different charity with the 2016 charity of choice being the fight against Cancer in children.RFRA Fashion + Art Collaborative is officially slotted to take place on Friday, September 9th 2016 as one of the many kick off New York Fashion Week events within New York City. Tickets for the event will go on sale on February 9th 2016 via with the starting ticket price at $400 for standing room to $1400 for front row. The cocktail attire occasion will include a full runway show for the first half of the evening followed by cocktails and Hors d'oeuvres as attendees browse and bid on spectacularly breath taking art pieces specially curated for the event. Full proceeds from the Art Auction will go and a portion of proceeds from fashion show tickets will go directly to the children's cancer charity of choice.

“We wanted to really breathe life in to the concept that was RFRA and not close our event off in to a box of just reality stars.” States Beautiful Planning Marketing & PR Firm CEO, Monique Tatum. “There are a number of charities that need assistance and over the next few years we hope to be able to bring awareness to many of them with this event and truly provide much needed funds throwers their worthwhile causes.”

RFRA first held on February 9, 2013. Celebrities united together to walk the runway to raise awareness for AIDS. Stars that strutted down the catwalk wearing these exquisite gowns by Dominique Auxilly included well-known names such as Lil Kim, Drita D'Avanzo and Ramona Rizzo of Mob Wives, Brittany Brower, Deena Nicole Cortese of The Jersey Shore, Janice Dickinson, Keenyah Hill of America's Next Top Model, Ramona Singer and Alex McCord of The real Housewives of New York, Michelle Money of Bachelor, and many more.

“We are excited to present bigger names, and to be working with our chosen designer for 2016. We think that RFRA Fashion + Art Collaborative will be an event that people will be dying to gain access to for 2016 and each year thereafter.” Continues Tatum.

Participation opportunities are still open for brands and artists to attach their names to this amazing evening. Art submissions for the event are currently open for donation to the 2016 RFRA Fashion + Art Collaborative. To submit a wok of art, from sculptures to paintings for consideration please email Lizclaire Tamam at This is will be RFRA’s second annual event with sponsors, designer and charity soon to be announced. For information and submissions on becoming a participating sponsor email, or call 1.877.841.7244.

About Beautiful Planning Marketing & PR

Established in 2005 by Monique Tatum, Beautiful Marketing & PR (BPMPR) is a Public Relations agency with a strong focus in fashion, beauty, lifestyle and events PR. The firm has 4 office locations in New York, San Francisco, Vancouver Canada, and London with divisions ranging from Consumer Product PR, General Business PR for Experts, Authors and Corporate Communications, and Technology PR. Headquartered out of NYC BPMPR does obtain national and international publicity for their clients. For more information visit

Lizclaire Tamam
Beautiful Planning Marketing & PR: Fashion Events Division