Rising Generic Fashion for Home Decor to Boost Global Earthenware Market

Press Release   •   Jan 28, 2016 05:32 EST

Transparency Market Research (TMR), A Market Intelligence And Research Firm, Has Published A Research Study On " Earthenware Market " Earthenware is low-fired pottery and turns non-vitreous, soft, and opaque in nature when fired. It is manufactured by heating clay at temperatures between 1000 and 1150 degree Celsius along with gloss firing from 950 to 1050 degree Celsius. Until the 18th century, outside of the Far East, earthenware stood as the most common type of pottery. It is made of selected clays and can also be made by mixing feldspars along with a number of other minerals. The materials utilized in earthenware vary depending on the region where it is produced. However, the general body formulation of earthenware comprises 25% ball clay, 25% kaolin, 15% feldspar, and 35% quartz.

The majority of the amateur pottery and modern craft nowadays is earthenware and it will continue to be amongst the most preferred types of pottery. The earthenware industry is fuelled by the rising generic fashion in home decor owing to the fact that there is an increasing demand for vintage and unique decorations within households. On the other hand, the presence of modern low-cost substitutes may impede the growth of the market in the forthcoming years. Though earthenware is far less expensive as compared to porcelain, it is easily breakable in nature owing to the fact that it is produced at lower temperatures than porcelain. Hence, the breakable nature of the earthenware products is also a prime factor that may restrain the growth of the global earthenware market in the coming years.

There are a number of types of earthenware, such as terracotta, creamware, faience, Victorian majolica, tin-glazed pottery, yellowware, Raku, delftware, and ironstone ware, among others. Amongst these, terracotta is an unglazed or clay-based ceramic and is majorly utilized in making flower pots, wastewater pipes, and in a number of sculptures including terracotta figurines. On the other hand, delftware is a tin-glazed pottery and is utilized for making objects such as plates, ornaments, and tiles, among others. Ironstone ware was first produced in the UK and is vitreous in nature. Faience is also a kind of high-quality earthenware and is an opaque white glazed Chinese porcelain. These different types of earthenware are used majorly in applications such as pottery, tableware, dinnerware, home decorations, and kitchenware. Amongst these, earthenware is majorly used in tableware and this application segment holds the biggest share in the market.

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On the basis of geography, the earthenware market is segmented into Europe, North America, Asia Pacific, and Rest of the World. Amongst these, Asia Pacific is the most promising market for earthenware. India, China, Singapore, Thailand, Malaysia, and the Philippines are the key consumers of earthenware owing to increasing demand for home decorative products from the expanding middle-class population in these countries.The prominent players operating in the earthenware market include Stryker, Ceradyne, Asahi Glass, Kyocera, CeramTec, CoorsTek, and Corning, among others.

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