May 18, 2012 Penn Yan, NY, USA: Custom medical uniform manufacturer and e-tailer Sassy Scrubs, which is based in the United States, sells their private label scrub products exclusively via the internet. With web-design trends moving away from excessive content and too much 'bling', Sassy Scrubs has adapted by changing their online retail store to a more streamlined design.
Noting that most shoppers appreciate a simpler and quicker way to get what they want, Sassy Scrubs removed superfluous text and added more photos to their home page, allowing them to present their garments and services in a more obvious manner. The Company feels that a 'cleaned-up' look will help customers to instantly understand what their website is all about, and in turn, lead them to a more direct path to order what they need.
"The goal of this design change was to make our homepage more user friendly, to remove clutter from the page, and to ultimately increase our sales conversion", explains Sassy Scrubs President Karen Bradley. "We want our visitors to be able to make a quick judgment when arriving at our site; to be able to know immediately 'this is what I am looking for'. Once they are assured of that, they can easily move on and dig a little deeper into our website to take advantage of our customized services. With an obvious call to action, and a refreshing lack of clutter on the page, we hope our new look will ultimately make the website more user-friendly."
The scrubs manufacturer also made a conscious decision to use current customer photos on their homepage. "Not every person who wears scrubs looks like a 20 year old model" states Bradley "and we wanted to show just how great our customers look in our product, no matter what their size, age or shape." The company caters to all shapes and sizes with their custom made scrubs, featuring two pants styles to fit different body shapes, as well as offering sizes XXXS to 6XL in their scrub tops, lab coats and hospital uniform jackets.
The company feels that their refreshed look, which includes a more defined direction for their visitors, and the use of "real people" images on their home page, will be a combination that will prove to be appealing to potential customers. With the website's more continuous and clearer calls to action, along with the increased ease of use, Sassy Scrubs hopes to raise its level of customer understanding, as another step to their goal of quality service for their customers.
Sassy Scrubs invites you to visit their new website design at http://www.sassyscrubs.com.
Sassy Scrubs provides high quality, customized medical and hospital scrubs to corporations, doctor's offices, labs, spas.