Scalado

Scalado showcases HDR and advanced image capture technology on TI’s OMAP™ 4 platform at GSMA’s Mobile World Congress

Press Release   •   Feb 14, 2011 07:59 EST

Scalado's innovative solution allows OMAP 4 applications processors to feature effective mobile HDR imaging and eye-catching panorama capturing.

Scalado, a world-leading provider of high-performance imaging technologies, applications and services for the mobile industry, has today announced that it will be offering a live demonstration of its new innovations on the OMAP™ 4 platform from Texas Instruments Incorporated (TI) at GSMA's Mobile World Congress (MWC) in Barcelona from 14-17 February.

By pre-integrating Scalado's advanced Framework with TI's powerful OMAP 4 technology, mobile users will have access to instant high dynamic range imaging (HDR). HDR allows users to create stunning images by automatically taking multiple photos at different exposure settings and then processing all of the best elements of each shot into a single image with perfectly balanced lighting.

"For Scalado there is no difference between a Digital Still Camera, a mobile phone, or any other image capturing device. Ultimately, the end user is the most important player here, and therefore has the right to have the same user experience on any device," says Fadi Abbas, Scalado's VP BizDev/CMO and Co-founder. "HDR, for example, should be a default feature, and not just a post-capturing feature, as it is on many of today's most popular mobile devices.”

By working together, Scalado and TI will make it simple for handset manufacturers to easily integrate advanced, fully-optimised imaging applications such as instant full-resolution image handling, advanced 'zero shutter lag', burst-mode image capturing, HDR imaging, 3D capturing, and instant zoom/pan at the moment the image is captured.

"Showcasing Scalado's new technology, framework and methodology on our OMAP 4 platform is evidence of TI’s belief in the potential of HDR in mobile devices," says Fred Cohen, director, OMAP wireless ecosystem, TI. "We look forward to continuing our work with Scalado to bring this new, compelling technology to TI customers, delivering the next generation of highly advanced imaging solutions to the market."

Scalado remains at the heart of the mobile imaging market, and is currently working with all major platform, camera and phone manufacturers to deliver innovative new functionality with a very short time to market.  Testament to this fact is that more than 600 million mobile phone handsets now feature Scalado software, and Scalado lists all of the top five tier 1 mobile phone manufacturers and top 10 ISP/Sensor companies as its licensees.
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Notes to Editors
Demonstrations of Scalado’s latest mobile imaging technology for the press will be held at the Mobile World Congress, in TI’s booth (#8A84, Hall 8).  To sign up for a demonstration or to arrange a one-on-one interview, please contact Andrew Ball (see Press Contacts below) or please visit us at the Scalado stand (Hall 4, Level 6, Hospitality Suite 27).

Press contact (Scalado)
Andrew Ball/Chaz Brooks
Chazbrooks Communications
Tel: +44 (0)1483 537 890/+44 (0)7977 065305
E-mail: andrewb@chazb.com
Web:  www.chazb.com

Company Contact (Scalado)
Fadi Abbas, VP BizDev/CMO and Co-founder, Scalado
Scalado AB
Tel: +46 733 118 222
E-mail: fadi.abbas@scalado.com
Web: www.scalado.com

About Scalado
Launched in 2000, Scalado is a world leader in the mobile imaging industry, thanks to a long history of developing innovative platform-independent imaging solutions. Based on Scalado’s unique Random Access JPEG and more than 50 patent and patent pending technologies, these innovations are currently being used by the world's leading global telecom and platform players in over 650M devices to date, a figure that is rapidly growing towards 1 billion devices.

For this reason, Scalado has become the centre of gravity of imaging. The company is at the heart of the imaging pipeline network of industries, and is committed to working with global leading industry players to bring the best imaging user experience to any device.   Scalado is headquartered in Lund, Sweden, and has regional commercial and development facilities in USA, Korea, Taiwan, China, Hong Kong, Singapore and Japan. For more information, please visit www.scalado.com.