Thule Group

Share the outdoor passion with Thule Crew

Press Release   •   Jul 01, 2013 09:00 EDT

Thule proudly presents Thule Crew – a team consisting of dedicated athletes with a passion for outdoor activities. Thule Crew is part of Thule’s mission to inspire people to spend more time outdoors and all members have been handpicked for their ability to encourage others to choose a more active lifestyle. Thule Crew will be launched at the European Outdoor Fair in Friedrichshafen, Germany, in July.

Thule Crew has been created in honor of Thule’s core value Bring your life. The crew members have a true passion and a visionary ability to push the boundaries within their sport. Also, the athletes have a dedicated approach to their profession and are honest and credible role models.

“All the athletes in Thule Crew are members because of their personalities and attitudes to life. They are committed influencers within their sports and share the same passion and hunger for outdoor adventure as Thule”, says Peter Kjellberg, SVP Brand and Marketing Thule Group.

“Spending time outdoors is more than a hobby to me, it’s a lifestyle. Taking part of the Thule Crew was an easy decision to make. Motivating people to live a healthy and active life is so important”, says Garrett McNamara, surfer and member of the Thule Crew.

Thule Crew is part of Thule's continued focus on the outdoor segment. Thule’s outdoor range includes bike, water and winter sport carriers, luggage, daypacks and bike bags, laptop, smartphone and camera bags and cases, roof boxes, roof racks and snow chains. No matter where you want to go or what you want to bring, Thule offers a wide assortment of products to simplify the transportation of everything you care about in a secure, safe and stylish way.

Members of Thule Crew:

Lindsey Vonn – probably the best female alpine skier ever.
Garrett McNamara – the big wave surfer king.
Caroline Gleich – passionate stand up paddler and big mountain and powder skier.
Chris Van Dine – the world famous freeriding mountain biker.
Eva Nyström – Duathlon world Champion and a real Iron Woman.
Flo Orley – a true snowboard icon and among the top freeriders in the.
Matthias Giraud – our big mountain skiing and base jumping Super Frenchie.
Meredith Miller – one of the best female American cyclocross, mountain and road bikers.
Niccolo Peter Kai Porcella – one of the kitesurfing world’s youngest and most hyped stars.
Tim Johnson – one of the best male American cyclocross and road bikers.
Thule Adventure Team (Per Vestling, Marcel Hagener, Martin Flinta, Jacky Boisset and Myriam “Mimi” Guillot) – the world’s best Adventure team!

---
About the Thule Crew

Thule Crew was initiated in 2013. Following Thule´s mission Spend more time outdoors the members of Thule Crew are chosen to inspire us to live a more active life. And displays of passion and a dedication to the outdoors are all intricate parts of being a member.  With a caring attitude towards man and nature, all Thule Crew members are committed and active role models within their disciplines.

Learn more at www.thule.com/thulecrew