Shazam Teams Up in First League Partnership with MLB Advanced Media

Press Release   •   Oct 04, 2012 09:07 EDT

Palo Alto, CA – October 4, 2012 - Shazam®, the world’s leading media engagement company, today announces that it has partnered with MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, in its first-ever partnership with a professional sports league to provide an interactive mobile experience to fans watching the MLB Postseason, from the new Wild Card games through the 108th World Series. Today, 80 million people in the US with Shazam on their mobile devices can use the app anytime during MLB Postseason games to quickly access up-to-the-moment game statistics, social sharing capabilities and the latest MLB news and expert analysis.

Shazam’s partnership with MLBAM is an exciting first for us as we enhance the Shazam for TV™ experience for baseball fans across the country in the lead-up to the World Series,” said Doug Garland, Chief Revenue Officer for Shazam.  “We have collaborated with MLBAM to create a rich and rewarding mobile experience that will give viewers great statistics and make it easy for them to get in the discussion with their friends.”

Viewers who have Shazam installed on their smartphones or tablets will be able to use the app for every game during the Wild Card, Division Series, League Championship Series and World Series, to access exciting content such as:

  • One-click access to and the top-selling At Bat app;
  • Video highlights;
  • Up-to-the-moment box scores and statistics;
  • Postseason scores and series updates;
  • Social sharing capabilities;
  • Breaking news and expert analysis.

Our partnership with Shazam provides fans with a new platform to access live baseball content on their mobile phones and tablets,” said Kenny Gersh, SVP, Business Development, MLBAM. “Users will be able to find detailed content through its integration with our best-in-class At Bat app.”

Recently, Shazam announced that it has expanded its Shazam for TV second-screen service in the U.S. to support TV programming on any channel, anytime of day, making Shazam a “TV companion app.”  The core service gives viewers in the U.S. access to cast details and photos, music in the show, celebrity gossip, trivia, celebrity tweets, and links to additional information, plus the ability to instantly share and comment on the show or episode on Facebook and Twitter.  Shazam will continue to work in partnership with show creators and broadcasters to create custom second-screen interactive experiences.

For people who don't yet have the Shazam application on their smartphone, it is available for free on every major platform and can be found on iTunes App StoreGoogle playAmazon App Store, AT&T’s AppCenterVerizon VCast app storeNokia StoreWindows Phone MarketplaceBlackBerry App World, and GetJar.

About Shazam

Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit