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Social And Media Networks - UK 2016 Examined in New Market Research Report

Press Release   •   May 23, 2016 08:27 EDT

Description

While the reach of branded communication still seems relatively limited, brands should not underestimate the potential of second-degree exposure through shares of content originally posted by brands and online reactions to offline ads, which can significantly broaden the audience that is exposed to a brand’s message.

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Table of Content

Overview

What you need to know
Covered in this Report
Social networks
Media networks

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Executive Summary

Three in four consumers have recently used Facebook
Figure 1: Usage of social and media networks in the last three months, March 2016
Facebook regains frequent users while Twitter struggles to re-engage
Figure 2: Frequency of usage of social and media networks in the last three months, March 2016
Branded content’s reach still limited
Figure 3: Interactions with brands on social/media networks had in the past or likely to have in the future, March 2016
Technology brands hold biggest potential
Figure 4: Types of brands that consumers have or would interact with on social/media networks, March 2016
Mobile-only users drive customer service to messaging apps
Figure 5: Attitudes to social and media networks, March 2016
Security remains the major obstacle to brand interactions
Figure 6: Attitudes to brand interactions on social/media networks, March 2016
What we think

Issues and Insights

Reacting to approaching market saturation
The facts
The implications
Expanding the reach of branded communication
The facts
The implications

The Market – What You Need to Know

Leading social networks fight risk of saturation
Direct messaging to open new user engagement opportunities
The profitable potential of sports fans
Fear of Missing Out
Fitness content could drive engagement

Market Drivers

Leading social networks fight risk of saturation
Figure 7: Annual percentage change in monthly active users of Facebook and Twitter, 2011-15
Figure 8: Access to social networks by device, 2012-15
Direct messaging to open new user engagement opportunities
The profitable potential of sports fans
Fear of Missing Out
Fitness content could drive engagement