Global social media analytics market to grow from USD 1.60 billion in 2015 to USD 5.40 billion by 2020, at a Compound Annual Growth Rate of 27.6%. The social media analytics market is growing rapidly because of the transition from traditional Business Intelligence (BI) techniques to advanced analytics techniques and the massive surge in the number of social media users.
Complete report on Social Media Analytics Market spread across 156 pages, Profiling 12 Top Companies and supported with 89 Tables and 51 Figures is now available at http://www.reportsnreports.com/reports/473878-social-media-analytics-market-by-type-applications-customer-segmentation-targeting-multichannel-campaign-management-competitor-benchmarking-customer-behavioral-analysis-marketing-measurement-vertical-region-global-forecast-to-2020.html .
“North America is expected to hold the largest market share”
The high penetration of social media analytics market in multiple verticals such as manufacturing, healthcare, transportation, and logistics is driving the growth of this market in the region. The North American region is expected to continue being the largest revenue generating region for social media analytics vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies such as Canada and the U.S. and because of the high focus on innovations through research and development and technology.
Social Media Analytics Market is segmented on the basis of Applications:
- Customer Segmentation and Targeting
- Multichannel Campaign Management
- Competitor Benchmarking
- Customer Behavioral Analysis
- Marketing Measurement
Among applications, customer behavioral analysis is expected to have the largest social media analytics market share in 2015 while marketing measurement is expected to grow at the highest CAGR from 2015 to 2020. Financial firms are delving deeper into social media analytics to realize faster time to value and to improve operational performance and decision outcomes.
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Furthermore, the report also includes in-depth competitive analysis of the key players in the social media analytics market, with their company profiles, SWOT analysis, recent developments, and key market strategies.
The report includes the study of key players offering social media analytics market solutions and services:Oracle Corporation (U.S.), SAS Institute (U.S.), IBM Corporation (U.S.), SAP SE (Germany),Tableau Software (U.S.), Good Data(U.S.), NetBase Solutions (U.S.), Salesforce.com (U.S.), Adobe Systems (U.S.), and Hootsuite Media(U.S.).
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The study validates the market size of segments and sub segments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews.
The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the social media analytics marketplace.
- By Company type – Tier 1- 30%, Tier 2- 40%, Tier 3- 30%
- By Designation – C-Level – 72%, Director Level- 14%. Others- 14%
- By Region – North America- 57%, Europe-14%, Asia-Pacific- 29%
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The report will help the market leaders or new entrants in this market in the following ways:
This report segments the market into various sub segments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split across different end users and regions.
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