Spirotetramat is a tetramic acid derivative with IUPAC name cis-4-(ethoxycarbonyloxy)-8-methoxy-3-(2,5-xylyl)-1-azaspiro[4.5]dec-3-en-2-one. Spirotetramat is sprayed on the leaves of the plant. It reaches all the parts of the plant including the roots and buds, through xylem and phloem present in the plant. Traditional insecticides have one-way transport system, through xylem, and hence are applied on growing plant parts. However, phloem transports from leaves to roots hence can be applied at any stage of the plant growth.
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Growing insect resistance to existing insecticide, other than spirotetramat, and the overall cost reduction in pest management are expected to drive the global spirotetramat market. Farmers can use spirotetramat at any stage of plant growth due to the two-way systemicity of spirotetramat. However, ban on spirotetramat by federal law in some states in the U.S. and high cost of this product due to patents is anticipated to hamper the market growth. Additionally, high cost of product over other substitutes available in the market is likely to inhibit the market growth from 2014 to 2020. Companies operating in the market are likely to gain opportunities after the patent expiration of spirotetramat.
Spirotetramat is widely used for citrus, pome fruit, grape, strawberries, lettuce, mangoes and cotton, etc. This insecticide is effective against aphids, psyllids, scales, whiteflies, mealybugs and selected thrips. Bayer CropScience AG in Tunisia launched spirotetramat as a brand Movento in 2007. In 2008, the product was launched in the U.S., Canada, Turkey, West Africa, New Zealand and Morocco. In 2010, it was launched in more than 70 countries globally.
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Fruits emerged as the largest crop segment of the global spirotetramat market, accounting for more than 60% volume share in 2013. Spirotetramat is widely used on grapes and citrus fruits. Vegetable crops are expected to grow at a moderate rate due to substantial consumption of spirotetramat on lettuce. It is also used on other leafy vegetable crops such as cabbage. Cotton accounted for a smaller share of the global spirotetramat market in 2013. However, cotton is estimated to grow at a significant rate between 2014 and 2020 especially in Asia Pacific countries. Other crops include hops, nuts, cereals, spices, etc.
The global spirotetramat market was dominated by North America in 2013 due to high demand for spirotetramat for mealybugs, scales and whiteflies. Movento was launched in the U.S. and Canada in 2008. It is predominantly used for oranges and lettuce plants in the region.
Europe held nearly 32% share of the market in 2013 and is anticipated to grow at a moderate rate by 2020. This is due to the large production of grapes and oranges, and high application of spirotetramat as an insecticide. Rest of the World is projected to be the fastest growing region in the global spirotetramat market. Spirotetramat is widely used in Brazil, Argentina and Africa for citrus fruits and cotton. The consumption of spirotetramat is moderate in Asia Pacific however reduction in prices will lead to higher consumption in the region.
The global spirotetramat market is monopolistic in nature, with a single manufacturer i.e. Bayer CropScience AG operating in the market. Spirotetramat is available in the market under Bayer’s brands Movento, Ultor and Kontos. The patent acquired by Bayer CropScience AG is anticipated to expire by 2017. New entrants in the market are expected after 2017, thus creating new growth opportunities.
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