Sterling Inc Launches New Practice Management Web Site for Optometric Practice Owners

Press Release   •   Oct 23, 2012 19:32 EDT

Sterling announced today the launch of its new website designed to assist optometric practice owners in managing their practices at The new site offers management tips, optometrist success stories and a no-charge practice management seminar, available to practice owners by request, on DVD or online. 

“Although optometrists are highly trained professionals,” says Barbara Wilson, president of Sterling, “they are not necessarily taught how to manage a practice or staff. As a result, many optometrists want to take practices to the next level but don’t know how. Others have issues finding and retaining good staff. Our goal is to help optometrists have better practices which, in turn, helps them have better lives."

Site visitors can sign up for weekly management tips on how to hire quality staff, how to motivate staff to increase productivity, and how to schedule appointments for greater profitability. 

Additionally, site visitors who are practice owners can request a copy of the company’s “Practice Solutions” DVD. The DVD introduces optometric practice owners to a system which enables them to effectively manage their practices while also being able to produce or market. A complimentary consultation is included with the DVD.  

About Sterling, Inc.

Sterling, an Inc. 500 company, is a management consulting firm which trains optometrists to effectively manage their practices and staff. In business for nearly three decades, Sterling is the most successful consulting company of its kind in the world. The company has delivered management seminars to over 160,000 professionals and their staffs and more then 70,000 management courses to clients and their staffs. Sterling consultants have delivered over half-a-million hours of consulting, apprenticing and coaching to their clients. As a result, Sterling clients have seen their revenues and productivity rise to unprecedented levels. Sterling has an A+ rating from the Better Business Bureau. For more information, visit