LOS ANGELES (Dec. 15, 2011) – Twentieth Century Fox Home Entertainment have teamed with Shazam® to present an industry first – the premiere of the first Shazam-enabled Blu-ray and DVD with the release of GLEE: THE CONCERT MOVIEon December 20th.
GLEE: THE CONCERT MOVIE stars Lea Michele, Jane Lynch, Cory Monteith, Chris Colfer, Dianna Agron, Darren Criss, Mark Salling, Naya Rivera, Heather Morris and the rest of the GLEE cast and is packed with new exciting never-before-seen and extended performances, clips of fans’ favorite characters, exclusive extras and more.
Fans watching GLEE: THE CONCERT MOVIE on Blu-ray and DVD will see Shazam prompts on the screen alerting them to a Shazamable moment. Using their smartphones, fans can “tag” the movie when prompted to unlock exclusive content, including:
- Song lyrics in time with the music using the LyricPlay feature;
- Exclusive behind the scenes footage not seen in theaters;
- Exclusive photos of the cast; and,
- Trivia about one of FOX’s most popular shows
- Offers for Glee Seasons 1 and 2 on DVD as well as Glee merchandise
Every time people use Shazam while watching the movie, their tag will live on in their Tag List, giving them access to the extras that they can “snack on” anytime and anywhere, so they can be engaged with the movie even when they’re not near a TV! Additionally, with the Shazam Friends feature, they can share their finds with their Facebook friends.
“The Shazam App lets fans interact with GLEE: THE CONCERT MOVIE in a way that’s never been done before,” said Mary Daily, Executive Vice President, Marketing for Twentieth Century Fox Home Entertainment. “Working with Shazam underscores our commitment to leverage technology innovations to deliver the very best entertainment experiences to fans.”
“Incorporating Shazam for TV into a DVD or Blu-Ray release is a perfect fit for what Shazam is known for – discovering more about entertainment,” said David Jones, Shazam’s Executive Vice President, Marketing. “For many years, people have been using Shazam to unlock information about the songs they love, so working with Fox Home Entertainment to give people a truly interactive experience with the GLEE: THE CONCERT MOVIE DVD is a natural next step in the expansion of what people can do with the Shazam App on their mobile device.”
Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com