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Surging Uptake of Video-on-demand Proves Beneficial to Global IPTV Market

Press Release   •   Aug 09, 2017 07:04 EDT has announced the addition of a new market study to its repository, titled, “Global IPTV Market 2017–2021.” The report provides insight into the current competitive dynamics of the market and also its future trajectory. It calculates the overall revenue in the market and the segments it based on different parameters to study the market in-depth. The report projects the global IPTV market to expand at a cracking pace by clocking a robust CAGR of 15.88% from 2017 to 2021.

IPTV, acronym for internet protocol television, is a system that offers TV services through a private network to end-users leveraging the internet. The IPTV services are not transmitted via the conventional radio frequency broadcasts, cable TV formats, or satellite signals. At the forefront of driving demand in the global IPTV market is the surging popularity of video-on-demand (VOD), which accords viewers to download or stream content from the traditional TV or online sources as per their choice and watch it when convenient for them.

Further, interactive IPTV portal has digital media features that can be used anywhere in the world, in different locations, namely mining camps, hotels, student libraries, private accommodations, naval vessels, and hospitals. The surging popularity of customized and interactive IPTV services is serving to catalyze growth in the global IPTV market.
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Based on the method of transmission, the global IPTV market can be split into wired transmission and wireless transmission. Depending upon end-users again, the market can be segmented into residential customers and enterprises. Of the two, enterprises of different sizes and types account for maximum demand. Hospitals, educational, and entertainment centers, for example are driving up demand for IPTV services and solutions to up the effectiveness of their training and communication programs through live internal video broadcasts, live TV programs, and VOD services.
Geographically, the key regions in the global IPTV market studied in the report are the Americas, Asia Pacific, and the Europe, Middle East and Africa. Asia Pacific, among them, is a promising market due to increase in online video consumption along with live streaming of online content. This, in turn, is a result of the rising spending capacity of people, growing use of smart consumer devices, higher penetration of the internet, and soaring popularity of user-friendly apps.
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Currently, the global IPTV market is characterized by robust competition because of the presence of a copious number of global and regional players, offering similar products. This also makes the competitive landscape fragmented. Savvy players in the market are channeling their energy into product innovation. They are also adopting competitive pricing strategies to steal a march over their competitors.
Some of the prominent participants in the global IPTV market profiled in the report are AT&T, Deutsche Telekom, China Telecom, Verizon, Orange, and British Telecom.