Biorev forms a strategic alliance ties up with major hotel chain in Sydney

Press Release   •   Feb 06, 2016 05:00 EST

February 6, 2016: has tied up with a major hotel chain in Sydney, Australia to provide yoga coaching and training services to its guests.

Announcing this to the Press the CEO of Svastha-yoga said "The hotel chain is very popular in Sydney and its clients include the who's who of the entertainment industry and leading business leaders and industrialists. As these individuals are public figures and serve as role models for others, health and fitness comes on top of the list for them and they follow a disciplined fitness regime to maintain their figure. As part of this initiative they also practice yoga since it matches with their lifestyle.”

As per sources in the industry the tie up with the hotel will be very useful as it will enable the guests of the hotel to get trained under a professional yoga guru and learn the various asanas and techniques of yoga. Although the hotel chain has a very modern and well equipped gym and fitness centre that is manned by a professional and certified physical instructor, it does not have a yoga training centre. Therefore guests interested in doing yoga have to either learn it through books and videos or have to remain content by watching it on TV.

The CEO further said “With our yoga centre guests are able to learn yoga under a qualified guru. After training they also get a certificate of completion and we also provide a certification stating the course content and the level that the trainee has attained in yoga training. In this tie up, the hotel chain gets 10% of the total price as its commission for every confirmed guest booked. This is a win-win situation for everyone - for us and the hotel chain.”

The sources further add that in near future it is expected that there will be tie-ups with other hotel chains not only in Sydney but in other cities of Australia as well. International travellers are very health conscious and are likely to get hooked onto the yoga bandwagon as a means for a healthy and fit lifestyle.

The CEO felt that Australia being a fitness conscious society, there were greater chances of finding success in signing up referral contracts with well known hotels in Australia that were either not offering any fitness programs in house or had no tie ups with institutes providing yoga training.

About runs classes in new age yoga that is based on the ancient practice of Ayurveda. This practice is known as Svastha Yoga and the chief instructor of this form of Yoga is Nina. Nina has established thought leadership in yoga by conducting 300 hour yoga training camps for teachers known as “Jungleyoga”. Svastha Yoga is her own brainchild and uses a combination of new and old techniques of Yoga and by practicing this practitioners are able to experience enhanced alertness and appreciation of both mind and body. The main part of the yoga revolves around the usage of breath and intention to experience the beauty of yoga. The techniques involved include playful asana, pranayama, meditation and visualisation. Nina focuses balancing strength and intention with flexibility and growth in self-awareness and self-exploration.