Television Advertising Market(2019-2024): Global Size, Share, ROI & Value - IMARC Group

Press release   •   Jul 31, 2019 02:51 EDT

IMARC Group’s report, “Television Advertising Market Report: Global Size, Share, Industry Trends, Value & Forecast 2018-2023”, finds that the television advertising market reached a value of US$ 242 Billion in 2017, growing at a CAGR of 6.8% during 2010-2017. The primary factor which has led to this growth is the rising number of television sets, especially in the emerging markets. In recent times, the sales of television sets have increased immensely, as around 1.6 Billion households are estimated to own at least one television set. Consequently, the advertisers have gained an opportunity to capture the attention of a huge section of the audience on a single platform and endorse their products and services. Considering the growing popularity of television advertising in the emerging regions, the report further predicts its market to reach a value of US$ 353 Billion by 2023.

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Table of Contents:

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends

4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast

5 Global Television Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Market Breakup by Service Type
5.3.1 Terrestrial
5.3.2 Multichannel
5.3.3 Online
5.4 Performance of Various Regions
5.4.1 North America
5.4.2 Asia Pacific
5.4.3 Western Europe
5.4.4 Latin America
5.4.5 Eastern Europe
5.4.6 Middle East and Africa
5.5 Market Breakup by Industry
5.6 Market Forecast
5.7 Television Advertising Pricing Models
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats

…. Continued

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