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The Connected Car Ecosystem Market Opportunities, Challenges, Strategies & Forecasts 2016 - 2030

Press release   •   Nov 30, 2016 05:52 EST

The growing proliferation of embedded in-vehicle connectivity and smartphone integration platforms has made connected cars one of the fastest growing segments of the IoT (Internet of Things) market. Keen to establish recurring post-sale service revenue streams, all major automotive OEMs are investing in connected car programs. Other ecosystem players, such as mobile operators and telematics specialists, are also vying to gain a larger share of the opportunity. In fact, many mobile operators have expanded beyond their traditional role as connectivity providers, to offer end-to-end connected car platforms directly to automotive OEMs and aftermarket suppliers.

By the end of 2016, SNS Research estimates that connected car services will account for $14 Billion in annual revenue, driven by a host of applications, including but not limited to infotainment, navigation, fleet management, remote diagnostics, automatic crash notification, enhanced safety, UBI (Usage Based Insurance), traffic management and semi-autonomous driving.

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The ""Connected Car Ecosystem: 2016 – 2030 – Opportunities, Challenges, Strategies & Forecasts"" report presents an in-depth assessment of the connected car ecosystem including OEM connected car programs, enabling technologies, key trends, market drivers, challenges, applications, collaborative initiatives, regulatory landscape, standardization, opportunities, future roadmap, value chain, ecosystem player profiles and strategies. The report also presents market size forecasts for connected car services from 2016 through to 2030. The forecasts are segmented for 3 connectivity models, 5 application categories, 5 regions and 17 leading countries.

The report comes with an associated Excel datasheet suite covering quantitative data from all numeric forecasts presented in the report.

The report covers the following topics:

  • Connected car ecosystem
  • Market drivers and barriers
  • Enabling technologies and key trends
  • Connected car programs and platform offerings
  • Embedded, tethered and integrated connectivity models
  • Analysis of key applications and opportunities
  • Regulatory landscape, collaborative initiatives and standardization
  • Industry roadmap and value chain
  • Profiles and strategies of over 240 leading ecosystem players, including automotive OEMs, mobile operators and connected car platform specialists
  • Strategic recommendations for ecosystem players
  • Market analysis and forecasts from 2016 till 2030

Forecast Segmentation

Connected car installed base and service revenue forecasts are provided for each of the following submarkets and their subcategories:

Connectivity Model

  • Embedded
  • Tethered
  • Integrated

Application Category

  • Communications, Infotainment & Payments
  • Navigation & Location Services
  • Vehicle Management
  • Safety & Security
  • Driver Assistance & Autonomous Driving

Embedded Car Connections

  • GSM
  • CDMA-2000
  • W-CDMA
  • LTE & 5G
  • Satellite & Other Technologies

Tethered Car Connections

  • Wireless
  • Wireline

Integrated Car Connections

  • Apple CarPlay
  • Android Auto
  • MirrorLink
  • Others

Regional Markets

  • Asia Pacific
  • Europe
  • Middle East & Africa
  • North America
  • Latin & Central America

Country Markets

  • Brazil
  • Canada
  • China
  • Egypt
  • France
  • Germany
  • India
  • Indonesia
  • Italy
  • Japan
  • Mexico
  • Russia
  • Saudi Arabia
  • South Africa
  • South Korea

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The report provides answers to the following key questions:

  • How big is the connected car opportunity?
  • What trends, challenges and barriers are influencing its growth?
  • How is the ecosystem evolving by segment and region?
  • What will the market size be in 2020 and at what rate will it grow?
  • Which countries and submarkets will see the highest percentage of growth?
  • Who are the key market players and what are their strategies?
  • How will connected cars drive investments in Big Data, cloud computing, analytics and other technologies?
  • What are the growth prospects of embedded, tethered and integrated connectivity options?
  • How do government mandates and initiatives impact the adoption of embedded connectivity?
  • What are the future prospects of self-driving cars and cooperative V2X applications?
  • Do LTE and 5G technologies pose a threat to the 802.11p standard for V2X communications?
  • What strategies should automotive OEMs, mobile operators and connected platform specialists adopt to remain competitive?

The report has the following key findings:

  • By the end of 2016, SNS Research estimates that connected car services will account for $14 Billion in annual revenue, driven by a host of applications. The market is further expected to grow at a CAGR of 31% between 2016 and 2020.
  • Although the market is presently dominated by infotainment and telematics, connected driver assistance systems and autonomous driving applications will witness the highest growth rate over the next four years.
  • Multiple automotive OEMs are beginning to integrate in-vehicle payment capabilities with their connected car platforms to make it possible for drivers to pay for services such as fuel, parking, food and tolling, without having to leave their vehicles.
  • The connected car ecosystem continues to consolidate, with larger players investing in acquisitions to increase their market share, technical capabilities, revenue and geographic reach. For example, semiconductor giant Intel has made a spate of acquisitions including Altera, Yogitech, Arynga and Itseez, to bolster its IoT and connected car capabilities.
  • Many mobile operators have expanded beyond their traditional role as connectivity providers, to offer end-to-end connected car platforms directly to automotive OEMs and aftermarket suppliers.

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List of Companies Mentioned

21ViaNet Group

3GPP (3rd Generation Partnership Project)

Abalta Technologies



Aeris Communications

Bouygues Telecom

Bright Box


BYD Auto

C2C-CC (CAR 2 CAR Communication Consortium)



CCC (Car Connectivity Consortium)

CCSA (China Communications Standards Association)

CEN (European Committee for Standardization)


EDGE3 Technologies



European Commission

FAW Group Corporation

FCA (Fiat Chrysler Automobiles)

FEV Group

Flextronics International

GM (General Motors Company)



H&D Wireless

Harman International Industries

Hawtai Motor Group

HDS (Hitachi Data Systems)

ITS Japan

ITU (International Telecommunications Union)

iWOW Connections


Jaguar Land Rover

Jasper Technologies

Johnson Controls

KORE Wireless Group


KT Corporation



MOSTCO (MOST Cooperation)


Multi-Tech Systems

Murata Manufacturing

NEC Corporation





Panasonic Corporation

Pandora Media


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