STOCKHOLM, SWEDEN, October 22, 2012 – About twenty years ago, a young designer named Scott Ritcher used his family's early Macintosh computer to publish a homemade zine of interviews with his friends.
Today, K Composite Magazine is an international publication on the iPad and ranks consistently on the top lists in Apple's Newsstand.
Ritcher, a native of Louisville, Kentucky, now lives in Stockholm where he launched the iPad edition of K Composite last year.
His magazine still follows the same format of personal interviews, but despite being packed with non-celebrities, his conversations have had surprising allure.
As a result, the one-man publication has managed to hit the Top 5 in several countries and ranks in the US among heavyweight titles from Condé Nast, Time Warner and News Corp.
"I think the appeal falls somewhere between documentary films and reality television," Ritcher says. "And since I personally know most of the people I'm interviewing, the conversations have a relaxed honesty and openness you don't normally see in interviews. We feel comfortable saying whatever we want to each other."
That familiarity is part of what appealed to professional storyteller Ira Glass, host of This American Life, when he told his listeners, simply, "I love K Composite."
Ritcher explains, "Nobody in K Composite is trying to sell you a book or a movie. We're talking about real people's personal lives."
The nineteenth issue of K Composite has just been released and features an in-depth interview with Swedish designer Linnea Måhlén, who Ritcher met last summer. Their conversation covers everything from Seinfeld to tulips to her experiences in long-distance relationships.
iPad owners can download K Composite by visiting www.kcomposite.com/ipad or by searching for K Composite in the App Store. The app and issues are free. New issues are delivered to subscribers' iPads every few weeks.
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Images for publication: www.kcomposite.com/press
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K Composite Magazine began with editor Scott Ritcher publishing interviews of his friends in a fanzine in the 1990s. The magazine's audience grew beyond its Louisville, Kentucky, base following features in Rolling Stone, Harper's, Chicago Tribune and NPR's Talk of the Nation. K Composite made its debut on the iPad in 2011 and is free in the App Store.