“We have focused on putting together a smart system of products with different parts for different needs. We were looking for a bike rack system that could match the stringent requirements we have at Thule, with smart solutions for an active lifestyle. Freeload had developed some very smart solutions that we felt fit our needs”, says Magnus Welander, Thule Group CEO.
The New Zealand-designed racks offered a great solution that can be used both in the front and the back, and fit virtually every type of bike on the market. The rack system, which the two companies jointly developed further will be part of the Thule Pack ‘n Pedal™ range launched in connection to the EuroBike fair, in Friedrichshafen – Germany, this year, and opens up for further inventions in the outdoor category.
Freeload, a company based in Dunedin, New Zealand, was founded in 2007 as a design and innovation company, aiming to design and commercialize the invention of the first fully adjustable, self-securing bicycle rack. The products responded to the load-carrying needs of cyclists that wanted to enhance the recreation and transportation experience of modern cycling.
After the acquisition of the rights to the bicycle rack by Thule Group Freeload has continued to work with further developments on and around the bike In collaboration with Thule Group.
The Thule Pack ‘n Pedal™ range will be available in selected independent bike shops in major cities in Europe, North and South America from Q4, 2012. A wider launch in more stores and an extended range with more products will follow in 2013.
About Thule Group
Thule Group is a world leader in products and brands that make it easy for people to transport their equipment securely, safely and in style. Under the motto Active Life, Simplified, Thule Group offers products within four business areas: Carry Solutions (laptop and camera bags, backpacks etc), Vehicle Solutions (roof racks, bike racks, ski boxes, snow chains etc), Work Solutions(ladder racks, tool boxes etc) and Towing Solutions(towbars and trailers). The Thule Group has about 3,100 employees at more than 50 production facilities and sales offices worldwide. In 2010 sales amounted to SEK 5.7 billion.
Find out more at www.thule.com