Thule Group

Thule’s “The Way I Roll” Film to be Screened at the Outdoor Reels Film Festival at the GoPro Mountain Games

Press Release   •   Jun 03, 2013 07:00 EDT

When Thule launched the award winning Thule Pack ‘n Pedal line of racks and bags for bicycles, we challenged world renowned director, Peter Sutherland, to capture to essence of why people ride bikes. Through his lens, he documents six cyclists and their passion for bikes. The films have been complied into one thirty minute film named, “The Way I Roll” and will be screen at the Outdoor Reels Film Festival at this year’s GoPro Mountain Games.

Peter Sutherland, director of acclaimed bike documentary Pedal, takes the viewer on a journey from Guatemala to the US on a coast-to-coast experience featuring American bike pros, bike builders and enthusiasts – shot at close quarters in their home landscapes.

The film features:

Salvador “Sal”Barbier   Los Angeles, CA   Skater and BMX collector

Lucas Brunelle  Edgartown, MA   Alley cat race photographer

Nicole Duke  Boulder, CO   Downhill and cyclocross pro

Seth Rosko   NYC, NY   Skate park and bike builder

Gina Marie Scardino  Brooklyn, NY     King Kog owner & drummer

Chris Van Dine  Jim Thorpe, PA   Downhill rider and philanthropist

­­The Outdoor Reels Film Festival is held in conjunction with the GoPro Mountain Games which take place in Vail, CO, from June 6-9. The annual event draws over 40,000 people to the Vail Valley. This year, four films have been chosen to represent the newest films in the outdoor industry. The Way I Roll will be shown in the International Ball Room at the Lodge at Vail on Friday, June 7 at 6:00pm and Saturday, June 8, at 3:30pm.

Jenny Mason, organizer of the Outdoor Reels Film Festival, remarked,
“I am avid cyclists, so I love when other people love biking as much as me. The stories were great and very well told.” 


About Thule
The Thule brand was established in Sweden in 1942. Thule is now a premium brand that is used around all over the world. Under With the motto Bring your life, Thule offers a wide assortment of accessories to simplify the transportation of your gear and equipment in a secure, safe and stylish way. Roof racks, bike and water sport equipment carriers, roof boxes, accessories for recreational vehicles, trailers for the an active life (horses, boats, etc.), snow chains as well as luggage bags and boxes are just a few examples of what Thule currently offers. 

Thule is the largest brand in the Thule Group.