Tobii and SeeFront Team Makes Accurate Glasses-free 3D a Reality

Press release   •   Mar 06, 2012 02:25 EST

STOCKHOLM and HANNOVER, Germany, March 6, 2012 — Tobii Technology, global leader in eye-tracking and gaze interaction, and SeeFront, leading developer of proprietary glasses-free 3D technology, have teamed up to develop a glasses-free 3D version of the world’s first eye- controlled arcade game, Tobii EyeAsteroids™, which was originally introduced last fall at Dave & Buster’s in New York City. Tobii EyeAsteroids in 3D will be showcased at Tobii’s booth A29, Hall 26, at CeBIT in Hannover, Germany, March 6-10.

“Eye tracking is an essential component of our glasses-free 3D display technology,” said Christoph Grossmann, founder and CEO of SeeFront, based in Hamburg. “Adding gaze control to natural 3D viewing combines two highly innovative technologies for a unique user experience. Aside from gaze-controlled 3D gaming – which is great fun – additional applications of this innovative dual technology include use in medical, geographical and automotive devices.”

Together Tobii and SeeFront have further evolved the eye-control gaming concept, which already resides on the cutting edge of technological innovation, to continue pioneering the future of gaming through enhanced gaze interaction and gaming mechanics. With SeeFront’s patented glasses-free 3D and accurate gaze tracking from Tobii’s award-winning technology, EyeAsteroids now enables users to save the earth from impending asteroid destruction by using their eyes in a completely immersive 3D experience.
 “Solutions for Glasses-free 3D require very accurate and robust information about the position of a user’s eyes at all times,” said Henrik Eskilsson, CEO of Tobii Technology. “We’re excited to be partnering with SeeFront to use Tobii’s eye-tracking technology to make high fidelity glasses-free 3D a reality. We expect to see high-volume applications using Tobii’s gaze and eye position technology in many other industries very soon.”

When implemented in future iterations of consumer electronics, glasses-free 3D combined with gaze interaction technology will allow consumers to use their gaze to interact in a 3D environment – unencumbered by any wearable or handheld device. The implications of this technological breakthrough have spread far beyond screen-based consumer electronics and into niche market products such as training simulators, navigation and vehicles.

Media contacts
Corporate contact:
Sara Hyléen, Head of PR, Tobii Technology; phone: +46 709 161 641, sara.hyleen (@)

In the U.S.:
Kristina Messner, Focused Image; phone: +1-703-678-6023, email: kmessner (@)

In Germany:
Tanja Goldbeck, Marketing Manager, Tobii Technology GmbH; phone: +49 (0)172 680 45 37,
email: tanja.goldbeck (@)

Sabine Neumann, Manager Communication, SeeFront GmbH; phone: +49 (0)40 4162264-81,
mobile: +49 (0)172 516 82 16, email: press (@)

About Tobii Technology
Tobii Technology is the world leader in eye-tracking and interactive-gaze technology. Implemented in comprehensive solutions for research and communication, Tobii’s leading eye-tracking technology has already transformed research in many fields and has enabled communication for thousands of people with special needs. Tobii delivers market-leading eye-tracking technology and OEM components to applications such as computers, gaming and vehicle safety systems. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. Based in Sweden, Tobii has a global presence, with offices in the U.S., China, Germany, Japan and Norway, as well as a worldwide network of resellers and partners. For more information, visit

About SeeFront
SeeFront GmbH was founded in 2006 by German engineer and architect Christoph Grossmann. The company is located in Hamburg, Germany. SeeFront develops and licenses a unique technology for glasses-free 3D that has been presented internationally at various trade fairs and conferences. Among SeeFront’s customers are renowned companies from automotive, medical, entertainment and consumer electronics branches. SeeFront recently won the German innovation award “Landmark in the Land of Ideas 2012.” For more information, visit

About SeeFront 3D Technology: 3D without glasses
The patented SeeFront 3D technology allows the user to view 3D content without special 3D glasses. An integrated eye-tracking system detects the user’s position and transmits it to the 3D engine. This engine combines the images for the left and right eyes in a special way and in real time. An optical filter in front of the display generates a brilliant, compelling 3D impression. As the 3D image is continuously adjusted according to the user’s position, the user enjoys freedom of movement in all directions. The SeeFront 3D technology is perfect for entertainment or professional use by a single viewer with a laptop computer, a mobile device or any other LCD display.