Individual product performance in the protection market is a turbulent and confusing picture, with erratic premium behavior across the board. While term (and specifically non-mortgage term) products are still the dominant force with over 70% of protection share, there has been downward pressure on every product line in recent times, reflecting the uncertain, fragile national macroeconomic picture. Indeed, in the absence of major market-driven change it is the macro-environment that dictates performance.
-Although the Retail Distribution Review (RDR) was aimed at the retail investment market, and commission-based business is still permitted for protection products, the net effect has been that advisors offering a range of services have had to adapt their models. In addition to RDR, a new emphasis on conduct has been ushered in with the Financial Conduct Authority, and key protagonists in the financial services markets have been overwhelmed with the volume of regulatory change in the last few years.
-Individual product performance in the protection market is a turbulent and confusing picture, with erratic premium behavior across the board. While term (and specifically non-mortgage term) products are still the dominant force with over 70% of protection share, there has been downward pressure on every product line in recent times, reflecting the uncertain, fragile national macroeconomic picture.
Verdict Financials UK Protection Insurance: Critical Illness & Income Protection examines the protection market, focusing on two products: critical illness and income protection. It examines how the market has performed and explores the key drivers shaping the market going forward. It also highlights the impact of RDR and provides a forecast for the next five years.
-Review your strategy against both existing and new challenges regarding the critical illness and income protection markets.
-See where the opportunities are for digital disruption and how insurers need to respond.
Table of Contents
Table of Contents
Protection has reached a new normal and needs to be reinvigorated
Critical success factors
The protection market has seen major changes
Protection is sold not bought, making advisors gatekeepers to the market
Contract levels have reduced due to the RDR
Banks have retrenched to core business and reduced their advisory capabilities
Protection products are exhibiting varying performance levels
IP and CII account for a mere 7.2% of the total protection market
Prices rises have sustained the market
The IP sector has struggled to recover its 2012 market position
The product offers significant benefits, but awareness and engagement is low
Confusion exists about the types of cover
The application process is long
Little is done to spread the word on policy benefits
CII penetration is very low, and has been declining
Issues affecting IP also impact CII take-up
The impact of ill health is well publicized
CII is more likely to be added to another protection product
The product has received negative press regarding claims
Like IP, the CII sales process is long
With-rider products significantly expand the CII market
Half of mortgage-related term assurance has CII added
The group life market can detract from individual protection
Pressure from new regulation is currently minimal
The protection market is out of the spotlight for now
All quiet on the regulation front
RDR has effectively excluded less-affluent consumers from the market
Subtle social change is taking place, while a lack of proactive customer engagement means the market is stalled
Industry disruption has been catching its breath
Insurers are focused on operational pressures
PRODUCT DISTRIBUTION TRENDS
RDR has changed the distribution landscape for protection products
The total protection market picture reveals the collapse of restricted advice
However, the premiums story shows the value of advice
Frustrations are creeping in among advisors
IP is still a product that needs advisors
The restricted advice channel has shrunk
The independent channel provides more value per contract
The independent advice channel has shrunk back from CII
The restricted advice channel has held firm
Pure direct channels are gaining ground
More changes are afoot in the advice market
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