The UK beer market declined by 1% in 2015, with cool damp summer conditions contrasting with the previous year, where there was growth for the industry. Although there is an increasing interest in craft beer the segment still remains small in volumes. The rugby world cup hosted by England and Wales gave a boost to multiple industries but the beer industry is still untouched by this. Sales were also hit by the lack of a global sporting event on the scale of the 2014 FIFA World Cup.
Cool damp summer conditions let to decline in market by 1%.
Beer duty was cut by 1p a pint for the third year running in the March 2015 budget, and the profile of the UK beer market was as high as it has been for many years, with consumers willing to pay a premium for quality beverages.
Market conditions for soft drinks are set to remain turbulent in 2016, as the buildup to the sugar tax continues.
Tax cut affected the whole beverage market proving beneficial to alcoholic drinks.
Volume losses were witnessed by all key alcoholic categories except spirits and FABs.
Younger customers show interest in craft beer.
Canadeans United Kingdom Beer Market Insights 2016 Report provides a complete overview of the United Kingdom beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the United Kingdom beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the United Kingdom beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the United Kingdom beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects