Zion Market Research has published a new report titled “Household Cleaners Market (Specialty Cleaners, Surface Cleaners, and Bleaches) by Application (Kitchen Cleaners, Floor Cleaners, Bathroom Cleaners, Fabric Care, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 – 2022”. According to the report, the global household cleaners market was valued at around USD 25.50 billion in 2016 and is expected to reach approximately USD 33.00 billion by 2022, growing at a CAGR of around 4.8% between 2017 and 2022.
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Household cleaners play a very important role in day to day activity. Besides plastic and synthetic fibers materials, household cleaners are chemical products that people come into contact with more frequently. The ingredients found in this class of products are also diverse, ranging from simple soap to proprietary formulations of petrochemical surfactants, solvents, and complexing agents.
Household cleaners market is expected to exhibit high gains in light of increasing consumption of household cleaners coupled with increasing urbanization in developing countries, especially in Asia Pacific region. Moreover, increasing use of household cleaners as fabric refreshers and surface deodorizers is further expected to boost the demand for household cleaners. Moreover, large varieties of household cleaners available in the market at lower prices are expected to propel the market growth over the years to come. However, environmental issues associated with the harmful components of household cleaners along with increasing competition from local manufacturers mostly in Asia Pacific region may impact the market growth. However, increasing research and development for development of eco-friendly products is expected to open up new growth avenues in the near future.
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Some of the key products include specialty cleaners, surface cleaners, and bleaches. In terms of revenue, specialty cleaners segment was the largest segment and is expected to witness noticeable growth in the near future. Specialty cleaners segment held for more than 50% share of total household cleaners market. Specialty cleaners are used for sanitation cleaning and as a result of increasing sanitation standards in developing countries across Asia Pacific region, specialty cleaners market is expected to hold its market position during the forecast period. The surface cleaners segment is expected to register fastest growth rate during the forecast period. The bleach segment is expected to show stagnant growth as a result of the harmful components of most bleaches.
Household cleaners market can be categorized on the basis of application into kitchen cleaners, floor cleaners, bathroom cleaners, fabric care, and other household cleaners. Floor cleaners and bathroom cleaners segment dominated this market and it accounted for significant share of the overall market in 2016. Fabric care is expected to witness the fastest growth over the years to come.
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North America is leading regional segment and is expected to hold its position in years to come. Europe was the second largest regional market. Asia-Pacific region is expected to grow at the highest CAGR during the forecast period. Asia Pacific market is led by China and India. These countries are expected to witness significant growth in consumption of household cleaners in the years to come. The household cleaners market in Latin America is also anticipated to grow on account increasing demand from Brazil. The Middle East and Africa region are also projected to show moderate growth during the forecast period.
Some of the key players operating in this market such as Henkel AG & Company KGaA, Godrej Consumer Products, S.C. Johnson & Son Inc., The Clorox Company Reckitt Benckiser Group plc, Bombril S.A, McBride, Kao Corporation, Church & Dwight Co. Inc., Colgate-Palmolive, Unilever, Procter & Gamble, Seventh Generation and others.
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