The United States Postal Service has announced a new program. Every Door Direct Mail is a direct mail service that allows mailers to send pieces to every address on a mail carrier's route for a discounted postage price.
According to one expert from the direct mail industry, the new program is getting mixed reviews from direct mail professionals. The postage discount and included mailing list is a hit, but there are concerns that the program will not be as effective as regular direct mail for many industries.
"First off, I love that the USPS is taking this step to try to help out small business owners," says Joy Gendusa, Founder and CEO of PostcardMania, one of the largest direct mailers for small businesses in the country. "However, business owners need to consider whether or not a saturation mailing — one that hits every address without filtering by age, gender, income level, etc. — is really the best move for their business. For many, it probably won't be."
Gendusa also says she has trained her marketing consultants to answer questions regarding Every Door Direct Mail to help PostcardMania's clients decide if it is right for them. Staying up-to-date with industry news is vital, she says, because PostcardMania is known for its free marketing advice, available through their toll-free number: 800-628-1804.
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PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice.
In a year where most marketing firms cut back, PostcardMania produced the best year in their 12-year history in 2010, serving more than 40,000 customers in over 350 industries. Visit their website for more information about postcards.