Volle's Bridal & Boutique

Volle’s Bridal & Boutique Set to Debut Jim Hjelm Spring 2012 Collection

Press Release   •   Nov 10, 2011 20:23 EST

Lake Zurich, IL – (November 10th, 2011) – Volle’s Bridal & Boutique announced today that they will be the first bridal retailer in the Midwest to offer wedding dress designer Jim Hjelm’s Spring 2012 collection. From November 17th – 20th, the popular family-owned retailer will feature over 35 Jim Hjelm dresses including top-selling styles in addition to the newly-launched spring 2012 collection. The store will maintain special hours for the event, including Monday, Friday and Saturday from 10 a.m. to 5 p.m., Tuesday and Thursday from noon to 9 p.m. and Sunday from 11 a.m. to 4 p.m.

“Brides frequently request his dresses, so we’re thrilled to have secured the debut of Jim Hjelm’s spring collection,” said Vice President at Volle’s Deanna Dean. “Dresses are priced from $3,000, and we’ll be offering trunk show promotions that are exclusive to this event. Brides who dream of wearing Hjelm should make an appointment as soon as possible to take advantage of the one-time deals.” Dean added that in order to provide the personal level of service that Volle’s is known for, an appointment will still be required to view the dresses. There are two ways for brides to schedule a private showing:

According to Jim Hjelm’s website, the bridal collection designed by Francesca Pitera has been described as traditional with a modern edge, and features luxurious fabrics and delicate embroidery on ready-to-wear silhouettes. The spring collection offers a diverse range including vintage inspired fabrics and unique details.

Volle’s Bridal & Boutique is expecting brides from the entire Midwest region to travel to Lake Zurich for the premier event.


About Volle’s Bridal & Boutique

Volle’s bridal, located in downtown Lake Zurich, IL and online at http://www.vollesbridal.com, is a family-owned and operated full-service retailer of bridal gowns, special occasion attire and accessories. It is consistently rated as the #1 Bridal Boutique in the Midwest.  Since opening in 1971, Volle’s Bridal & Boutique has outfitted more than 50,000 brides and three generations of women. Known for providing a superior level of customer service, the boutique’s mission is to make each bride feel like the only bride in the world. The boutique attracts national and international customers who seek high-style without sacrificing personal service.