Beautiful Planning Announces The “My Look Was Hot…Then SHE Walked In! Online Fashion Contest”

Press release   •   Jun 13, 2011 16:24 EDT

New York, New York (May 31, 2011) – Wardrobe Ave, (, announced today their extremely fun online fashion based contest titled “My Look was HOT…Then She Walked In!”. The contest plays on the most dreaded mishap for fashionistas of seeing another person wearing the exact same dress or worse, your entire styled look. Which now more than ever seems to be a mishap that is becoming a common trend. is a unique website that combats these occurrences by offering a unique model in which fashion designers, established or new may sell directly through the website only after undergoing a thorough designer screening process. The end result is that unlike department stores and other online shopping resources, provides shoppers the most up to date items for each season as well as rare and exclusive designer pieces that are sure to dazzle. The website is an exciting showcase for unique apparel that is not mass-produced.

“This season alone I have heard so many stories about prom disasters where someone had the same dress. That should never happen for landmark moments in life.” States Deezah Suleman CEO of “Fashion should be an extension of you, your personality and how you present yourself to the world. These moments should never happen. You should always be able to express your style as an individual and stand out from the crowd.”

The contest is free to enter and open to participants worldwide. Fashionistas simply log on to and submit their stories of when a friend, coworker, schoolmate, or general stranger wore the same outfit, or same exact look. Stories will be voted on by the public and the story with the most votes will win a $300 gift card to shop on and a gift basket full of original designer accessories valued at over $750.00. Official winners will be announced on August 12th 2011 via the Facebook page at .

For more information on, the “My Look Was Hot…Then SHE Walked In! Online Fashion Contest or to submit your original story please visit

Established in 2010 by Deezah Suleman, is a brand new site that aims to revolutionize the way that fashion is brought to the general public by allowing designers to sell directly through their website to the consumer. carries a full line of high-end luxury to casual fashion for women, men and children all ranging in prices and style. For more information visit, follow them on Twitter at or become a fan on Facebook at

About Beautiful Planning Marketing & PR
Established in 2005 by Monique Tatum, Beautiful Planning Marketing & PR is a full service NYC based Public Relations, Events and SEO firm. With a tagline boasting “PR and SEO that Echo Across the Globe”, the PR agency offers all levels of media relations, corporate communications, PR, online press development, SEO, SEM, Online Social Media and more. Their services range from event planning and event sponsorship obtainment, to entertainment and celebrity PR, fashion PR, new product announcements, technology PR, book, author and publishing PR, SEO and a full range business development and Internet marketing services. The firm also provides Do-It-Yourself PR Classes to bring PR tips and resources to the general public and businesses at affordable rates. For more information visit, join their Facebook Fans Page at, or follow them on twitter at